Marketing Director - Kentucky Oaks Mall

Cafaro•Paducah, KY

29d•Onsite

About The Position

Kentucky Oaks Mall is seeking an energetic, community minded, results-driven individual with a passion for marketing, event planning and building relationships to oversee related responsibilities for a community shopping center. The ideal candidate will bring expertise in advertising, public relations, event planning, and a proven track record in driving sales and securing sponsorships. This role will require the creation and execution of comprehensive marketing plans, promotional events, and the management of marketing budgets to ensure impactful and cost-effective initiatives. The candidate should be a strategic thinker with excellent leadership and communication skills to effectively elevate the mall's brand presence and engagement.

Requirements

A Bachelor’s degree in Marketing or related field.
Knowledge of marketing fundamentals and research.
Ability to learn and use new systems.
Strong organizational and time management skills.
Excellent interpersonal, oral and written communication skills.
Ability to deal with multiple tasks effectively and establish priorities.
Strong attention to detail.
Excellent with PC, Excel, MS Word, PowerPoint, and Social Media skills.

Nice To Haves

3-5 years' experience managing a Marketing Team and sizable Marketing budget preferred.

Responsibilities

Use creativity to develop new opportunities to increase mall traffic through engaging and community minded events.
Manage key social media platforms including but not limited to Instagram, Facebook and TikTok as well as the center’s website through a content management system. This includes acting as a mall influencer and creating trending content yearround.
Develop and identify new opportunities to increase sponsorship and mall promotional income, consistently working toward achieving the promotional income goals set by Corporate Marketing.
Stay informed on community and regional activities to help keep corporate abreast the community’s needs; represent the center on community boards as deemed appropriate.
Participate in corporate advertising, marketing, and promotional programs, enhancing and fully utilizing offered concepts to maximize benefits for the center.
Collaborate on the preparation and approval of an annual marketing budget, ensuring accuracy in detailing income sources, promotional expenses, and advertising costs.
Establish and maintain strong, proactive relationships with all merchants, fostering a spirit of unity and collaboration between the management office and retail partners.
Actively engage with community groups and organizations in a Public Relations capacity, positioning the center as an integral part of the community; partner with local media and businesses to sponsor events.
Manage the inventory and care of promotional materials, seasonal decor, and promotional supply rooms, ensuring organized storage and easy access for staff.
Perform mall office duties, including weekend shifts, and work collaboratively with all mall office staff members.
Stay informed on industry trends through trade publications, newsletters, and communications with Corporate Marketing Managers and industry peers.
Maintain open communication with the corporate marketing office, regularly updating them on key events and issues affecting the center.
Utilize strong sales skills to set meetings, present proposals, and generate income through sponsorships, media partnerships, and on-mall advertising.
Be open to periodic travel as required by the role such as the annual TEAM Conference in Ohio.