Marketing Director

Interplanetary Help Desk•Austin, TX

1d•Onsite

About The Position

Interplanetary Help Desk is a 501(c)(3) nonprofit that produces benefit concerts for other nonprofits. We help great causes raise money while supporting music venues and musicians. We are looking for a creative and experienced BtoC marketer to build and execute marketing plans for numerous concerts, grow our social media and email lists, and work with partners on promotions. This is a hands-on, execution-focused role within a small team, requiring a DIY and guerilla marketing approach. The organization values a mission-driven product, a respectful work environment, and a marketing process that emphasizes relationships. The ideal candidate will have a low-ego, high-impact mindset, focused on serving the mission and strengthening the team and community.

Requirements

Process management skills to get the right things done in the right order and manage dozens of simultaneous small campaigns.
Ability to work with designers and writers, finding and managing creative partners.
Ability to coordinate and manage content across all programs and be hands-on in the writing/editing process.
Sophistication around branding, messaging, content, and design, with the ability to enforce consistent on-brand messaging and design.
Understanding of the concert marketing ecosystem and ability to master the unique nature of promoting shows.
Strong writing skills for in-house content creation.
Power user of marketing tools, including web platforms (WordPress or SquareSpace), email/SMS/CRMs (Klaviyo, etc.), and design tools (Adobe, Canva).
Power user of social media, email, and SMS, experienced in running professional campaigns.
Proficient with the tools and techniques of a modern workplace.
Ability to collaborate intensely with a team of creatives.
A low-ego, high-impact mindset.
Ability to manage messy overlapping tasks and processes with a lean crew of staff and freelancers.

Nice To Haves

Experience in the live music industry is not required, but a demonstrated ability to master the unique nature of promoting shows is expected.

Responsibilities

Build and execute marketing plans for 2 dozen concerts being promoted simultaneously.
Aggressively grow our Instagram, email, and SMS lists.
Work with nonprofit partners, sponsors, and creators on mutually beneficial promotions.
Manage on-brand creative.
Execute local social media and email campaigns to sell out shows.
Focus on audience development, growing lists and follower counts.
Balance marketing efforts with assisting partner organizations in their promotions.
Manage the marketing flow, including calendar/schedule, execution, and results measurement.
Coordinate across web, social, email, and paid ads.
Manage the creative process with external and internal designers and writers.
Manage the parent brand, including the website, marketing materials, newsletters, and BtoB marketing content.
Analyze results of all marketing and concerts, align with the marketing budget, and create reports.
Lead the overhaul of the brand, design, and website.