Marketing Director - Bader

Bader•St Louis Park, MN

3d•$90 - $110

About The Position

Bader has been successfully managing rental communities in the Twin Cities of Minneapolis and St. Paul for more than 50 years and is one of the largest locally owned property management firms in Minnesota. This opportunity allows you to utilize your skills at Bader . We encourage you to apply today, and look forward to talking with you. We offer GREAT benefit packages!! This is a full-time benefit eligible position with: 401(k) with matching Health insurance Dental insurance Vision insurance Disability insurance Paid time off Flexible spending account Life insurance AD&D insurance Potential Rent Discount Schedule: Full-Time Monday - Friday 40 hours Marketing or On-Site Property events as needed Compensation: 90k-110k

Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with proficiency in property management operations.
Must have organizational, analytical and decision-making skills.
Must have excellent communication, management and computer skills along with experience in Excel, Word, PowerPoint.
Must have valid driver’s license and well-maintained reliable transportation.
Ability to read, write and comprehend instructions, reports, and correspondence in English.
Effectively present information to owners, residents, and employees of the organization.
Knowledge of basic accounting principles with the ability to read and understand financial statements and budgets.
Ability to apply common sense and sound management practices in dealing with a variety of challenges and difficult situations.
While performing the duties of this job, the employee is regularly required to talk and hear.
The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
minimum of high school diploma

Nice To Haves

Teams, Graphic design, social media, exposure to online platforms and software highly desirable.
Additional highly desired experience includes event planning (or support), video editing capabilities, digital marketing strategy, HTML, and familiarity with Adobe products such as InDesign and Adobe Acrobat Pro.
Perform all language skills in English with additional language skills a plus.
Bachelor’s degree preferred in Marketing or Communications or other related field

Responsibilities

Portfolio Management
Lead marketing meetings for specified portfolio
Implement occupancy/revenue strategies to include property enhancements, improvements to increase revenue and customer satisfaction
Update owner, regionals, executives on property performance, including quarterly Investor Report
Track and drive property revenues to include revenue and concessions.
Audit occupancy trends, goals, traffic, closing ratios, advertising effectiveness, and lease expirations using Yardi and other sources
Manage monthly budget for specified portfolio
Comp research, tracking and reporting to analyze market for specified portfolio
Create and implement Marketing Plan and Budget for all properties in portfolio
Manage LEM (Lease Expiration Management)
Market Intelligence & Trend Analysis
Lead efforts in gathering and analyzing market intelligence to identify emerging trends, competitive positioning, and customer preferences.
Translate market insights into actionable strategies that inform product development, pricing, and promotional initiatives.
Monitor industry shifts and consumer behavior to proactively adjust marketing tactics and maintain brand relevance.
Technology Leadership & Product Testing
Champion the adoption of innovative marketing technologies and platforms that enhance the leasing team's effectiveness and prospect engagement.
Collaborate with cross-functional teams to pilot and evaluate new digital tools, CRM enhancements, and automation solutions.
Drive continuous improvement in the prospect journey by testing and implementing tech-enabled solutions that streamline communication, personalization, and conversion.
Oversee online reputation for portfolio and implement strategies and plans to improve or keep properties in good standing
Create/oversee property websites
Create/implement and successfully manage digital campaigns
Implement social media plans/strategies for properties
Create events that compliment marketing plans for each property
Assist Marketing Director/VP of Marketing
Brand development
Asset Strategy (lease up, rebrand, property reposition)
Company-wide initiatives
Marketing Initiative Lead
Work with team to take lead for different department initiatives. Each Marketing Director will serve as lead on one company initiative.