Marketing Director

Berkley•Glen Allen, VA

1d•$130,000 - $140,000

About The Position

We are a specialty insurance company in start-up mode, building a modern, agile, and client-focused business. As we continue to grow, we are looking for a hands-on, strategic Director of Marketing to lead the development of our marketing function. This role offers the opportunity to build marketing capabilities from the ground up, establish our brand in the market, and drive the strategy that will fuel our growth. The Director of Marketing will be the company’s first marketing hire, responsible for setting strategy while executing critical marketing initiatives. This individual will define our brand identity, tone, and voice, ensuring consistent and differentiated positioning in the marketplace. The Director will partner with corporate marketing and external agencies but must also be comfortable rolling up their sleeves and acting as a one-person department at the outset. As the company grows, this leader will have the opportunity to build and manage a marketing team. Why You Should Join Us Unique opportunity to be the founding marketing leader and define the company’s brand and strategy. High visibility role with direct access to senior leadership and influence on company growth. Ability to shape and scale the marketing team over time. A dynamic, entrepreneurial environment backed by the resources of a larger organization. Strategy & Brand Develop and own the overall marketing strategy aligned with business objectives. Define and articulate the company’s brand identity, tone, and voice, and ensure consistency across all channels. Establish market positioning and differentiation strategies to elevate visibility in the specialty insurance sector. Execution & Enablement Launch and manage campaigns across digital, email, and traditional channels to generate awareness, leads, and engagement. Oversee email marketing and nurture programs to support business development and relationship building. Produce marketing collateral, thought leadership content, and product marketing content. Work with corporate marketing and external agencies to deliver creative assets, media, and campaigns. Analytics & Growth Define marketing KPIs and report on performance to leadership. Use data-driven insights to refine strategies and optimize campaign results. Identify new opportunities to expand marketing reach and impact. Lead ership & Future Growth Serve as the company’s marketing expert and advisor to leadership. Build out marketing infrastructure, processes, and vendor relationships. Recruit, manage, and mentor a marketing team as the function expands.

Requirements

10+ years of progressive marketing experience, with a track record of developing and executing integrated strategies.
Demonstrated success in defining brand strategy, tone, and voice in a B2B or professional services context.
Strong hands-on expertise in email marketing and digital channels.
B2B marketing experience required; insurance or financial services industry experience strongly preferred.
Proven ability to operate independently in a start-up or entrepreneurial environment.
Strong project management and communication skills; ability to influence at the executive level.
Experience leading teams or managing direct reports; comfortable growing into a people leadership role.

Nice To Haves

insurance or financial services industry experience strongly preferred.

Responsibilities

Develop and own the overall marketing strategy aligned with business objectives.
Define and articulate the company’s brand identity, tone, and voice, and ensure consistency across all channels.
Establish market positioning and differentiation strategies to elevate visibility in the specialty insurance sector.
Launch and manage campaigns across digital, email, and traditional channels to generate awareness, leads, and engagement.
Oversee email marketing and nurture programs to support business development and relationship building.
Produce marketing collateral, thought leadership content, and product marketing content.
Work with corporate marketing and external agencies to deliver creative assets, media, and campaigns.
Define marketing KPIs and report on performance to leadership.
Use data-driven insights to refine strategies and optimize campaign results.
Identify new opportunities to expand marketing reach and impact.
Serve as the company’s marketing expert and advisor to leadership.
Build out marketing infrastructure, processes, and vendor relationships.
Recruit, manage, and mentor a marketing team as the function expands.