Director, Marketing

TNTP

5d • Remote

About The Position

Director, Marketing Flexible Location WHO WE ARE TNTP is the nation's preeminent education nonprofit that brings research, policy, and consulting together to meet the needs and aspirations of young people, families, communities, and the nation. We are educators, researchers, and innovators working to ensure every young person has the chance to reach their full potential, every educator and leader is set up for success, and every community has the resources necessary to connect young people to paths of opportunity. We work at every level of the PK-12 system, side by side with educators, system leaders, and communities across 41 states and more than 4,000 systems nationwide to reach ambitious goals for student success. Our vision pushes beyond school walls, catalyzing cross-sector collaboration to create pathways for young people to achieve academic, economic, and social mobility. Our Marketing and Communications team works to position TNTP as the nation’s most authoritative voice on academic, economic, and social mobility. We are a collaborative, creative team leading TNTP's marketing, communications, and brand efforts. Our team is virtual, working remotely from offices across the country. Learn more about us, what we do, and working here. WHAT YOU’LL DO As Director, Marketing you will report to the Partner, Marketing and Communications, and work closely with staff and leaders across the team and organization. You’ll be integral to creating and executing TNTP’s marketing efforts moving audiences to action. We’re looking for people who embrace a fast-paced organization and thrive on constant learning.

Requirements

• Have a keen sensibility for actionable marketing. You have experience creating marketing materials that drive engagement and action among key audiences. You’re eager for opportunities to find new ways to share the impact of TNTP’s work to both established and new audiences.
• Be an outstanding communicator. You are obsessed with understanding your audience and have a knack for finding simplicity in complexity.
• Be a strong strategic thinker. You are a natural problem-solver who can efficiently assess the big picture, analyze the root causes, and define new ways forward. You are intellectually curious and thrive on working with multidisciplinary teams, often across multiple projects at once.
• Invest and influence others. You bring out the best in your team, inspire your colleagues, and help foster a collaborative team culture. You know how to build relationships with a variety of stakeholders and incorporate their feedback effectively.
• Model strong people leadership. Authentic self-reflection, self-awareness, and high emotional intelligence are central to who you are, and you utilize these skills to contribute to a strong work culture. You think about and are attuned to the experiences and concerns of your audiences. You are dedicated to creating and promoting communications that reflect the needs and perspectives of the communities in which we work.
• Think internally as well as externally. You look for ways to educate and inspire your colleagues, turning them into brand champions and advocates.
• Build relationships. You’ll regularly partner with internal team members and external vendors. You have an ability to connect and build relationships with stakeholders.
• Five years of marketing experience, which must include digital marketing, email marketing, lead nurturing, marketing automation, and marketing analytics.
• Strong marketing copywriting skills, including the ability to adapt style to situation and the ability to create effective marketing messages.
• Proficiency working with key marketing performance metrics and tracking tools.
• Ability to analyze data to glean insights around TNTP’s market and campaign performance and turn those insights into actionable recommendations to deepen audience engagement.
• Ability to synthesize large amounts of information effectively and strategically.
• Ability to project manage communications deliverables and reliably meet deadlines.
• Flexibility in a fast-paced environment of rapidly changing priorities while balancing details of executing marketing deliverables.
• At least 2 years of people management experience, with a demonstrated ability to develop junior staff.
• Strong interpersonal communication skills with a proven ability to invest others and influence outcomes, while also fostering a collaborative team culture.
• High emotional intelligence and strong listening skills.

Nice To Haves

• Prior experience in mission-driven organizations a plus.
• Proficiency in Salesforce and Marketing Cloud preferred.

Responsibilities

• Collaborate with Partner, Marketing and Communications and other MarComm team colleagues to develop a comprehensive marketing strategy that moves our target audiences through the marketing funnel to take action with TNTP.
• Lead marketing efforts, including executing and optimizing our paid marketing.
• Develop SEO/SEM, email, social media, and display advertising campaigns, taking them from idea through execution, implementation, and measurement/analysis.
• Optimize creative marketing campaigns through such activities as audience segmentation, content and design testing, personalization, and continuous learning and improvement processes.
• Write and edit email marketing content to highlight TNTP’s work, point of view, and impact; create, design, and test various CTAs and email designs; and segment and maintain our email marketing database.
• Measure and assess performance of marketing campaigns against established KPIs.
• Monitor and evaluate online media campaigns to keep them fresh and effective.
• Manage marketing vendors.
• Lead TNTP’s transition from HubSpot to Marketing Cloud.
• Partner closely with the Information Technology team to ensure Salesforce Marketing Cloud is effectively leveraged to support marketing strategy, including alignment on data architecture, audience segmentation, integrations with Salesforce CRM, and scalable campaign execution.
• Collaborate with Information Technology on the prioritization, testing, and continuous improvement of marketing automation and email capabilities, helping translate marketing needs into clear technical requirements while balancing platform stability, data quality, and long-term maintainability.
• Consult with cross-functional teams to create brand-aligned marketing materials that support business priorities.
• Manage team members and contribute to a strong, collaborative team culture.
• Contribute to other projects across the team as necessary.

Benefits

• TNTP also offers a compelling overall Total Rewards package, including competitive mid-market salaries, generous PTO, and comprehensive benefits, with a range of plans and programs designed to support the physical, mental, and financial wellness of employees and their dependents.
• We also ensure that individuals with disabilities are provided reasonable accommodation for the interview process.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed