Marketing Director

Jm Test Systems • Baton Rouge, LA

1d

About The Position

JM Test Systems is seeking a dynamic and results-oriented Director of Marketing to spearhead our marketing efforts and play a pivotal role in our continued growth. This is a high-impact leadership role ideal for a strategic thinker who thrives on driving brand visibility, executing data-driven campaigns, and leading high-performing teams.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 7+ years of progressive marketing experience, including at least 3 years in a senior leadership role.
• Experience working in a marketing agency environment is highly desirable, with proven success managing client campaigns or multi-brand strategies.
• B2B or industrial marketing experience strongly preferred.
• Expertise in digital marketing, SEO, content strategy, and brand development.
• Exceptional leadership, communication, and project management skills.
• A Strategic Thinker who sees the big picture and drives tactical execution.
• Data-Driven, using analytics to inform decisions and improve performance.
• Collaborative, working cross-functionally to deliver unified brand messaging.
• Accountable, owning outcomes and inspiring excellence.
• Adaptable, pivoting quickly with changing priorities and market shifts.

Nice To Haves

• Experience working in a marketing agency environment is highly desirable, with proven success managing client campaigns or multi-brand strategies.
• B2B or industrial marketing experience strongly preferred.

Responsibilities

• Develop and execute comprehensive marketing strategies that grow brand awareness and drive revenue.
• Lead and mentor a skilled team and manage external agency partners.
• Align marketing initiatives with company goals through close collaboration with Sales, the CRO, and department leaders.
• Manage and optimize the marketing budget to maximize ROI and support business objectives.
• Oversee the execution of digital, content, social media, and traditional marketing initiatives.
• Leverage customer insights, market research, and competitive analysis to inform campaigns.
• Ensure consistent, high-impact brand messaging across all platforms and touchpoints.

Benefits

• Medical, Dental & Vision Insurance
• HSA with Employer Contribution
• 401(k) with Company Match
• Paid Time Off – Vacation, Sick, Birthday & Holiday Pay
• Employer-Paid Life Insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Director