Director - Marketing

Armstrong Group•Butler, PA

About The Position

We're looking for an experienced Director of Marketing to lead our marketing team at Armstrong . You'll develop and execute digital and traditional marketing strategies to acquire new customers and keep existing ones happy. This role combines strategic thinking with hands-on execution.

Requirements

8+ years in marketing with at least 3 years in leadership
Strong track record in digital marketing (SEO/SEM, social media, email marketing)
Experience with marketing technology platforms (CRM, automation tools, analytics)
Proven ability to manage budgets and deliver ROI
Strong analytical skills and data-driven decision making
Bachelor's degree in Marketing, Business, or related field

Nice To Haves

MBA or relevant certifications (Google Ads, HubSpot, Salesforce)
Experience in telecommunications, fiber internet, cable, or subscription-based services
Familiarity with customer data platforms (CDP) like Adobe or Klayvio CDP
Experience with out-of-home marketing campaigns
Knowledge of AI tools for marketing
SQL or data visualization experience (Tableau, Looker, Power BI)
E-commerce and website optimization expertise

Responsibilities

Lead marketing strategy across digital channels (paid search, social media, email) and out-of-home campaigns (billboards, transit ads)
Drive customer acquisition and retention programs to grow our subscriber base and reduce churn
Own marketing budget and deliver ROI across all channels
Track key metrics like customer acquisition cost, conversion rates, churn rate, and customer lifetime value
Partner with Sales, Product, Customer Service, and Technology teams to align marketing with business goals
Work with leadership to build a team ( if there are skill set gaps ) that will o ptimize our website to convert visitors into customers (improve conversion rates, reduce cart abandonment)
Run and optimize digital campaigns across search, social, email, and display advertising
Build email campaigns and retention programs to keep customers engaged
Use analytics tools to understand customer behavior and improve campaign performance
Implement A/B testing to continuously improve results
Work with customer data platforms and CRM systems to personalize marketing
Evaluate and implement marketing technology tools (email platforms, analytics, automation)
Use AI tools for content creation, audience targeting, and campaign optimization where appropriate
Build reporting to track performance and inform decision-making
Build and mentor a marketing team
Manage relationships with agencies and vendors
Foster a culture of testing, learning, and continuous improvement