Marketing Director

Nextdoor•Chicago, IL

About The Position

Nextdoor (NYSE: NXDR) is the essential neighborhood network. Neighbors, public agencies, and businesses use Nextdoor to connect around local information that matters in more than 340,000 neighborhoods across 11 countries. Nextdoor builds innovative technology to foster local community, share important news, and create neighborhood connections at scale. Download the app and join the neighborhood at nextdoor.com . Meet Your Future Neighbors At Nextdoor, we believe in the transformative power of community. As the Marketing team, we are responsible for communicating our brand in a way that demonstrates its value in a clear and differentiated way, inspiring our neighbors and customers to engage on platform and ultimately, build a sense of community off platform. We feel a responsibility for the neighbor and business experience and partner across the company to continuously drive improvement. We are a lean but powerful team, each of us with a diverse opinion and perspective because that’s what we seek out and respect in others. As Marketing Director reporting into Nextdoor’s Co-Founder and Head of Marketing, Community & Operations, you are a critical leader on the marketing team who will be instrumental in helping to drive our mission forward. The Impact You'll Make As a strategic, values aligned marketing leader, you bring expertise in product and core marketing, you understand how to partner deeply with product, design, revenue, and international teams to launch campaigns that drive global engagement and growth across both B2C and B2B. Our ideal candidate is a right brain and left brain combo - a creative and strategic thinker who transforms customer and market insights into marketing plans with measurable results. You'll advocate for customers, turn Nextdoor's vision into effective go-to-market campaigns, and lead across functions to shape our marketing efforts during a pivotal chapter at Nextdoor. You are curious, analytical, resourceful and creative. You bring nimbleness, innovation, and urgency, the ability to think big picture, while also being hands-on. You thrive on collaboration and inspiring high-performing teams to reach their full potential.

Requirements

15+ years of marketing expertise with product focus, people management, and tech experience in fast-growth organizations
Proven B2C and B2B product marketing chops; SMB experience is a plus
Experience with growth marketing
Deep understanding of the digital product lifecycle
Track record of creating campaigns with measurable impact
Creative and innovative breakthrough ideas that are uniquely suited to our business
Exceptional writing, storytelling, and presentation skills
Expertise targeting the right audiences with effective messaging
Skill securing stakeholder buy-in for marketing initiatives
Hands-on execution amid competing priorities
Data-driven decision making and business case development
Cross-functional product launch and adoption monitoring experience
Demonstrated team-building with high execution standards
A sincere interest in the power of local community
Adaptability in complex, fast-paced environments
Relentless drive to win with a positive attitude
Eagerness to explore and apply AI and emerging technologies to reimagine how work gets done

Responsibilities

Building effective SMB/Mid-Market GTM and growth strategies
Developing strategic marketing with compelling business cases
Creating positioning, messaging, and go-to-market plans driving product adoption
Championing customer voice to inform product roadmaps and marketing plans
Executing creative consumer campaigns with measurable results
Collaborating with marketing and community peers on business objectives
Fostering a "test and learn" culture for scalable, innovative experiments
Thinking globally while enabling integrated marketing campaigns
Using emerging AI technologies and tools that can help accelerate marketing efforts
Leading and nurturing a best-in-class team