Marketing Director

AVID Energy Solutions•Sutton, MA

11d•$70,000

About The Position

AVID Energy Solutions, a Mass Save ® Partner, is seeking an experienced, outgoing and highly motivated, Marketing Manager / Director earning $70,000+ annually to join our team to oversee the company’s marketing projects. The ideal candidate will be looked upon to work with the team to brainstorm ideas, put these plans into action via research and analyzing data trends in the insulation, weatherization and energy efficiency service space to come up with new marketing strategies, with an emphasis on driving and increasing lead volume. As our Marketing Manager / Director you will be responsible for generating leads and brand awareness for Massachusetts homeowners and renters to see if their residence qualifies for energy efficient incentives and a no-cost home energy assessment from the Mass Save ® program, leading all marketing channels and working closely with the Sales and Customer Service teams to grow revenue.

Requirements

Must have 3+ years of experience as a marketing leader preferably with the residential home services or construction space and B2C marketing experience
Extensive knowledge and hands on experience with Google AdWords and Google Analytics - certifications preferred
Experience managing a multi-channel marketing budget and exceeding lead generation goals
Prior experience working with and managing a Marketing Agency required
Proficiency across various marketing channels and social media platforms - large emphasis on PPC and SEO as well as direct mail
Graphic designs skills (In Design, Photoshop, etc.) preferred
Prior experience working with a high-volume phone sales team handling outbound and inbound calls and emails
Prior experience with Salesforce CRM preferred
Experience working closely with the Marketing, Sales and Customer Service teams
Strong communication and professional work ethic, organizational and time management skills
Self-motivated and an ability to work independently or as part of a team
Outstanding interpersonal skills: must display patience, humor and helpfulness at all times
Ability to manage multiple tasks and manage deadlines to achieve goals
Consent to a background check and drug test screening

Nice To Haves

1+ years of experience with the Mass Save program or similar residential home auditing program a plus

Responsibilities

Drive awareness and leads for Massachusetts homeowners and renters for no-cost energy assessments
Reach and exceed agreed-upon monthly marketing and sales targets
Follow a proven marketing and sales process to achieve goals within the desired deadline
Responsible for developing ad campaigns across all marketing platforms, cultivating all leads
Ability to drastically increase lead volume while keeping ROI in mind
Develop and order all marketing materials and collateral
Create campaigns designed to generate inbound interest, sales and generate leads by networking, building and maintaining relationships.
Conduct general marketing research and be cognizant of trends and competitors’ marketing tactics
Ability to improve on our solid digital campaigns as well as field marketing campaigns
Ability to inspire the entire AES team to embrace consistent messaging throughout
Stay up-to-date with industry trends and best practices in insulation technology and energy efficiency
Other duties as assigned