Marketing Director

HarperCollins Publishers•Nashville, TN

12d•Hybrid

About The Position

HarperCollins Christian Publishing is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation. Are you a creative visionary with a passion for beautiful books? Do you know what it takes to market a bestselling, inspirational market title? If so, we want you on our team! At HarperCollins Christian Publishing, our gift divisions— Thomas Nelson & Zondervan Gift —are at the forefront of creating inspiring, high-design Christian gift books that resonate with readers worldwide. We specialize in publishing a wide range of meaningful, beautifully crafted titles including devotionals, seasonal gift books, lifestyle books, and more. Our imprints are dedicated to publishing works that uplift and transform lives. We are seeking a motivated and dynamic Marketing Director who thrives in a fast-paced environment, is skilled at identifying trends, and has the creativity and expertise to promote books that will inspire readers. The ideal candidate will be an avid book reader, highly organized, detail oriented, tech savvy, an active member of the team, and possess a can-do attitude. This is a hybrid position based out of our Nashville, TN office.

Requirements

Work Experience: 7+ years of marketing experience required, with 2 + in a director role preferred.
Experience working with high-profile individuals and their teams
Ability to manage a range of marketing mediums (print, radio, digital, social media, direct mail, etc.)
Experience presenting marketing plans and updates to groups ranging from internal sales teams to external retailers to potential promotional partners.
Education: Bachelor’s degree in marketing, communications or related field; Master’s Degree preferred
Industry Knowledge: Deep understanding of the theory and practice of consumer marketing and knowledge of best-practice consumer marketing strategies and tools; familiarity and comfort with core management principles and practices. Understanding of publicity, a plus. Direct publishing experience preferred.
Skills: Avid book reader
Collaborative team player
Highly effective leader and motivator with a track record of success
Proficient in basic design for graphics needed such as email headers, social media graphics, freemiums, etc.
Technical proficiency with marketing tools and programs. (Google Ads, AI Tools, Canva)
Ability to handle multiple competing projects and priorities at one time
Strong eye for design and industry trends
Cooperate with brand stakeholders and creatives to achieve a better result
Ability to turn data and research into creative ideas
Excellent communication skills
Confronts obstacles with persistence
Decisive, well organized, strategic planner

Responsibilities

Develops and leads the title and brand marketing for 12-14 projects with the goal of meeting or beating the revenue and profit goals for each fiscal year.
Constantly innovates HCCP marketing strategy and practice to meet the demands of a rapidly changing marketplace, keeping up with the latest marketing trends, reaching consumers in both the faith-based and general markets.
Manages author relationships and ensures clear, effective project management across author and agency team members
Develops objectives and strategies to reach desired target markets through a variety of marketing and digital tactics.
Coordinates promotions with all sales channels and national retailers
Manages budget development and expense projections for assigned campaigns
Leverages best practices in digital (social media, search, email, etc.) and traditional (advertising, promotion, events) marketing methods to maximize unit sales and revenue for assigned front and backlist titles
Organizes national author tours and special events for major releases
Directs development of creative and sales assets to meet communications goals of marketing plans
Analyzes marketing campaign data and makes recommendations for adjustments and key learnings based on those results to ensure campaign success
Assists in the planning and preparation for all sales conferences, as well as presenting the marketing portion of certain titles during the conference.
Works with internal publicity to prepare marketing and publicity updates for distribution to internal stakeholders and manage external publicity firms.
Additional team responsibilities as assigned.
Some travel may be required