Marketing Director

Next Door & Window•Burr Ridge, IL

7d•Onsite

About The Position

NEXT Door & Window is the premier direct-to-consumer provider and installer of highly differentiated windows and doors in the greater Chicagoland area, Madison, WI, and St. Louis, MO. We're seeking an experienced Marketing Director to help accelerate our continued growth, including expansion into new markets. If you have a track record of driving growth in a business-to-consumer environment, enjoy evaluating and evolving marketing strategy, believe in a collaborative approach to marketing, and want to work in a fast-paced, entrepreneurial, and collegial environment — this opportunity may be right for you. Position Summary Reporting to the President, the Marketing Director owns marketing strategy, advertising, promotions, and staff to drive daily in-home appointments for our 30+ person sales team. This role manages an annual marketing budget of $6M+ to hit company growth goals, and sits on our Leadership Team, contributing directly to company strategy. As a Leadership Team member, this is an in-office position based at our Burr Ridge, IL headquarters.

Requirements

Bachelor’s degree in marketing, Business, or related field preferred
3+ years of experience building and executing multi-faceted marketing plans in a B2C environment, ideally with lead generation for an in-home sales model
Experience with lead generation software and managing a call center
3+ years managing TV and radio campaigns
Demonstrated success writing compelling, direct-response ads and offers
A track record of helping a company achieve ambitious growth targets
Experience managing and directing staff and/or third-party vendors
3+ years overseeing SEO, paid search, email, and social media campaigns (Google certification a plus)
Experience using analytics (especially Google Analytics) to assess and refine marketing strategy and messaging
A track record of professional growth and advancement

Nice To Haves

Experience in an entrepreneurial company preferred
Experience overseeing field marketing events and retail programs (e.g., Costco) a plus

Responsibilities

Develop and lead an integrated brand and messaging strategy that builds awareness and engagement with our target audience
Build and execute marketing strategy and tactical plans across traditional and digital channels
Drive digital lead generation and nurturing through paid search, paid social, display, and web content
Own KPIs across appointment generation, brand awareness, lead acquisition, cost per lead, conversion, and engagement
Continuously refine our understanding of the core demographic audience for our products
Analyze market trends and recommend adjustments to marketing and business development strategy based on data and feedback
Oversee creation and delivery of press releases, advertisements, and other marketing materials, including print ad design
Manage and develop internal marketing staff and external resources (graphic design, content writers, digital marketing agency, etc.)
Own website messaging and content strategy, including blog content, before/after galleries, video, and conversion optimization
Oversee field marketing for events, the Costco retail program, and open house strategy and staffing
Direct email marketing, social media, and online reputation management in partnership with our digital marketing provider
Lead content strategy and production across all media, including TV and radio
Make calculated, data-driven decisions and take smart risks
Partner with the sales team to develop messaging tailored to the in-home sales process
Build and lead a marketing team that develops new concepts, channels, and partnerships to position the company as an innovator and market leader
Oversee the call center and appointment scheduling function