Marketing Director

Mid-Continent Public Library • Independence, MO

9d • $81,380 - $92,155 • Onsite

About The Position

The Marketing Director provides creative leadership for the Library’s visual identity, storytelling, and design standards, ensuring that marketing materials are not only effective and consistent but also compelling and unique. This role balances hands-on creative expertise with the ability to lead teams and direct services at scale.

Requirements

• Bachelor’s Degree in Marketing, Communications or other relevant area of study - Required
• 7 years marketing or communications experience - Required
• 3 years of supervisory experience – Required
• Advanced verbal, written, and discreet communication skills with management, coworkers, and the public in a clear, timely, and proactive manner.
• Ability to collaborate with Library leadership to effectively develop, adhere to, and work within the constructs of the library’s budget.
• Advanced ability to maintain effective and collaborative working relationships with multiple stakeholders.
• Reliable, punctual, and flexible with scheduling.
• Advanced knowledge of a public library's mission and purpose, ability to provide clear expectations and direction, to manage competing priorities, to evaluate quality of work, and provide feedback and accountability.
• Advanced knowledge of department processes and procedures, expert knowledge of Library Professional Ethics, advanced knowledge of the impact of decision-making on MCPL, and demonstrated mature judgment to make department-level/system level decisions.
• Advanced proficiency in customer service skills through polite, professional, and collaborative interactions with internal and external customers.
• An advanced understanding of the role of MCPL leaders at all levels in creating a welcoming and respectful workplace and library for all.
• Advanced knowledge of marketing and promotional concepts
• Demonstrates the ability to create marketing strategies and campaigns
• Ability to create and maintain a marketing plan and schedule
• Demonstrated ability to evaluate, guide, and improve graphic design, visual communication, and creative concepts
• Strong visual literacy; ability to assess design quality, consistency, accessibility, and audience effectiveness
• Experience collaborating with designers and creatives to produce work that balances creativity and brand standards within operational constraints
• Intermediate knowledge of creative software including Adobe Creative
• Advanced proficiency in the Microsoft 365 environment
• Demonstrates the ability to communicate and plan via software platforms
• Ability to create plans, spreadsheets, documents, and edit artistic works
• Ability to communicate marketing concepts and plans as well as library ideas and goals
• Advanced ability to effectively work with peers, subordinates, and supervisors to advance the Library’s mission and goals
• Demonstrated skill in guiding others to align their work and communications with the Library’s messaging and branding
• Must be at least 18 years of age
• Possession of a valid driver’s license and a reliable personal vehicle for use in carrying out the duties of this position including transportation of materials and equipment (mileage reimbursed).

Nice To Haves

• Nonprofit marketing experience - Preferred

Responsibilities

• Provides creative direction and final approval on major design projects, campaigns, and brand expressions across print, digital, and in-library visual communications
• Manage, inspire, and develop a dynamic team
• Conducts regular performance check-ins, provide constructive feedback, and foster a culture of collaborative innovation
• Manage the daily operations of the department, including prioritizing projects, setting deadlines, and allocating resources effectively
• Implement and refine project management tools and creative workflows to increase department efficiency
• Collaborate with other department staff to support their marketing and promotional needs
• Collaborate and track the annual marketing plan and budget
• Evaluates and negotiates opportunities to create relationships with community partners to enhance customer participation in Library programs

What This Job Offers

• Job Type: Full-time
• Career Level: Director