Marketing Director

Forum Health•Lisle, IL

11d•$100,000 - $110,000•Remote

About The Position

Forum Health is seeking a Marketing Director to own strategy and execution for new growth initiatives being launched within our healthcare ecosystem. This role is designed for a builder with exceptional brand instincts and performance rigor-someone who can take early-stage offerings from concept to measurable success. This role requires demonstrated experience building or scaling women's brands (healthcare, lifestyle, beauty/cosmetics, community-driven consumer brands, or adjacent categories), and a strong track record with digital-first and/or community-based brands . You will lead positioning, follower/membership growth, integrated go-to-market planning, and funnel performance-in close partnership with Forum Health's internal content, creative, web/CRO, marketing operations, and lifecycle/recall resources, as well as external agency partners supporting creative production and acquisition.

Requirements

Bachelor's degree in Marketing, Communications, Business, Health Administration, Analytics, or a related field OR equivalent experience in lifecycle/CRM, customer engagement, retention, or marketing operations.
7+ years of marketing experience with ownership of strategy for a product/service line, brand, or growth portfolio.
Proven launch experience (new offerings, new markets, or new service lines).
Direct experience with women's brands (healthcare, lifestyle, beauty/cosmetics, consumer community brands, or similar).
Strong digital-first and/or community-based brand experience , including building engagement and converting community attention into measurable outcomes.
Strong competency in experimentation, funnel strategy, conversion optimization, and performance measurement.
Experience leading agencies and cross-functional execution.
Excellent communication and executive reporting skills.

Nice To Haves

Experience in regulated industries (healthcare strongly preferred).
Familiarity with lifecycle/CRM marketing and retention/reactivation programs.

Responsibilities

Own annual and quarterly marketing strategy for Forum Health's new growth initiatives.
Define target audiences, positioning, value propositions, and messaging frameworks aligned to Forum Health brand standards.
Build and maintain integrated go-to-market plans across content, community, partnerships, and conversion funnels.
Develop community-forward growth plans that build trust, engagement, and repeat demand.
Translate community insights into offers, content themes, and conversion funnels.
Build lightweight programs that create momentum (e.g., content series, community activations, ambassadorships, referral loops where appropriate).
Establish milestones (proof ? traction ? repeatability ? scale) and measurement plans.
Maintain a learning agenda (hypotheses, tests, outcomes, decisions) to inform pivot/continue/pause recommendations.
Deliver concise, data-backed updates and recommendations to executive stakeholders.
Partner with web/CRO and marketing ops to create online experiences, lead capture flows, and conversion pathways.
Collaborate with lifecycle/recall to build nurture, retention, and reactivation loops where applicable.
Translate performance insights into rapid iteration of offers, messaging, creative, and funnel steps.
Coordinate briefs, timelines, approvals, and stakeholder alignment across internal teams and agencies.
Ensure outputs meet clinical credibility requirements and reflect Forum Health's brand voice and standards.
Identify constraints (capacity, operational dependencies, structural factors) and proactively adjust plans for feasibility.
Lead Forum Health's creative agency support for new initiatives (briefing, QA, deliverables, timelines).
Coordinate acquisition support with performance/SEO partners once thresholds are met.
Manage budgets and ensure quality, speed, and accountability across external partners.