Marketing Director

Cheetah Clean Holding Company, LLC•Bowling Green, KY

just now•Onsite

About The Position

Cheetah Clean Auto Wash is looking for a Marketing Director that will work closely with leadership and operations in developing and implementing the brand and marketing strategy. This includes customer programs and promotions, branding, marketing and social media. Must have excellent communication (verbal & written) and be skilled at developing strong relationships throughout the community. The Director of Marketing and Communications is responsible for developing, implementing, and overseeing all strategic marketing, branding, and communication initiatives that support the company’s mission, growth goals, and customer experience. This role leads a team of marketing professionals and manages both internal and external communications to ensure a consistent and compelling brand presence across all channels.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field required.
5-10 years of progressive experience in marketing and communications, with at least 2-3 years in leadership roles.
Demonstrated success in brand management, digital marketing, and strategic communications.
Strong leadership, organizational, and project-management skills.
Excellent written, verbal, and interpersonal communication abilities.
Proficiency with marketing tools/platforms such as Google Analytics, CRM systems, social media management tools, Adobe Creative Suite, etc.

Responsibilities

Developing and coordinating social media campaigns
Planning and hosting community events around current stores and “grand openings”
Development, implementation and tracking of customer programs and promotions
Discovering and coordinating local fundraising and sponsorship opportunities
Updating and re-designing of the company website as well as the creation of other sites and platforms for additional initiatives
Managing email and eCommerce marketing outreach campaigns
Graphic design
Utilizing metrics tracking platforms to analyze impact
Develop and execute a comprehensive marketing strategy that drives brand awareness, customer acquisition, and revenue growth.
Lead, mentor, and manage the marketing and communications team, including digital marketing, creative, and social media.
Oversee annual marketing budget and ensure efficient resource allocation.
Analyze market trends, industry insights, and competitive data to identify opportunities.
Maintain brand consistency across all platforms, materials, and customer touchpoints.
Lead creative development for advertising, promotional materials, and corporate branding.
Ensure brand voice, identity, and positioning remain aligned with company values and strategic goals.
Manage all internal and external communications to ensure clarity, consistency, and alignment with company objectives.
Develop communication plans for company initiatives, announcements, and product launches.
Oversee digital marketing programs, social media, email marketing, website content, and online advertising.
Ensure the company’s digital presence supports engagement, conversions, and brand storytelling.
Manage content strategy, including blogs, video, photography, and other media.
Develop marketing campaigns that enhance customer loyalty and retention.
Build strategic partnerships with community organizations, media outlets, and industry influencers.
Support events, sponsorships, and community outreach initiatives.
Track marketing performance metrics and generate reports to measure effectiveness and ROI.
Use data to make informed decisions and quickly adjust strategies when necessary.
Implement tools, dashboards, and systems that improve visibility into marketing performance.