Marketing Director
About The Position
Club Pilates of North Houston (CPNH) is one of the top-performing Club Pilates operators in the United States, with multiple studios consistently ranking among the highest in Texas and nationally. CPNH has been recognized as a 2025 Inc. 5000 award winner and a 2026 Inc. 5000 Top 100 Southwest Region honoree, reflecting its rapid growth, operational excellence, and market leadership. TMCP Fitness International is the Master Franchisee for Club Pilates across six European countries (France, Ireland, Switzerland, Belgium, Luxembourg, and Monaco), responsible for scaling the brand internationally through franchise development, operational excellence, and brand leadership. Together, CPNH and TMCP represent a unique platform that combines: Best-in-class domestic studio operations International franchise expansion A mission-driven focus on changing lives through fitness We are seeking a Marketing Director to lead brand growth, communications, and performance marketing across this integrated platform. This is a high-visibility leadership role with direct impact on: Studio performance in Houston Training and education platform growth International brand alignment and expansion Development of premium lifestyle experiences such as Vive Le Pilates
Requirements
- 5+ years in marketing leadership roles within: Boutique fitness Franchising Multi-unit retail or service environments
- Proven track record of: Driving lead generation and membership growth Managing multi-location marketing strategies Executing performance marketing campaigns with measurable ROI
- Strong expertise in: Digital advertising (Meta, Google) CRM systems and lifecycle marketing Data analysis and KPI management
- Strategic thinker with strong execution discipline
- Exceptional communication and brand leadership skills
- Data-driven decision-making with a performance mindset
- Ability to operate across both local execution and global alignment
- Strong leadership presence with cross-functional influence
Nice To Haves
- Experience with Club Pilates or similar boutique fitness brands
- Exposure to franchise systems and compliance structures
- Experience working with or supporting international markets
- Fluency in French (highly preferred) to support collaboration with European teams
- Passion for fitness, wellness, and member experience
Responsibilities
- Multi-Unit Growth & Performance Marketing
- Communications & Brand Leadership
- Training Center Marketing (Houston)
- Vive Le Pilates – Signature Experience
- International Marketing Liaison
- Local Studio Marketing & Community Engagement
- Brand & Content Strategy
- Leadership & Cross-Functional Collaboration
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
1-10 employees
