Marketing Director

LONE STAR NATIONAL BANK • McAllen, TX

13d • Hybrid

About The Position

The Marketing Director is an enthusiastic professional who is a highly motivated self-starter with a strong work ethic responsible for the strategic development, implementation, and oversight of Lone Star National Bank’s marketing initiatives, brand management, and community engagement efforts. This role leads all aspects of marketing operations, including advertising, digital marketing, public relations, and event planning, ensuring alignment with organizational goals, growth strategies, and regulatory requirements.

Requirements

• A self-starting team player who possesses a bachelor’s degree in marketing, Business Administration, Communications, or related discipline
• 7-10 years of Marketing experience, preferably in financial services or a large financial institution with multiple locations and different markets
• Strong knowledge of marketing strategy, branding, and digital marketing
• Experience managing multiple projects and campaigns simultaneously
• Excellent communication, organizational, and professional leadership skills
• Familiarity with banking regulatory requirements related to marketing preferred
• PC literacy and knowledge of spreadsheet and word processing software
• Demonstrated customer and human relation skills in previous positions
• Flexibility, professionalism, ability to work in a fast-paced environment and perform a variety of tasks with numerous interruptions
• Ability to work after hours and weekends as necessary
• Attention to detail and a high degree of mental concentration as well as the ability to multi-task
• Excellent organizational, interpersonal, and communications skills

Nice To Haves

• master’s degree in marketing is preferred
• Bilingual in English and Spanish is desired

Responsibilities

• Develop, implement, and manage comprehensive marketing strategies and campaigns for all the bank’s lines of business, i.e., loans, deposits, wealth, insurance, treasury management, merchant services, etc., including short- and long-term plans to support growth and revenue objectives
• Plan, oversee and evaluate marketing campaigns across print, digital, social media, email, and direct mail channels
• Maintain and strengthen brand standards and ensure consistency across all communications
• Conduct market research and competitive analysis to identify opportunities and trends
• Manage and administer the marketing budget to maximize ROI
• Prepare and present marketing performance reports and analytics to executive leadership
• Manage and oversee website content, online presence, and digital advertising strategies
• Manage social media platforms and email marketing campaigns
• Ensure messaging is accurate, compliant, and aligned with brand voice
• Coordinate internal communications and marketing support for all business lines
• Manage new and existing vendor relationships, contracts, and service agreements
• Serve as liaison with advertising agencies, designers, and media partners
• Negotiate terms and ensure deliverables meet quality and compliance standards
• Plan, coordinate, and execute bank-sponsored events, including: Grand openings, Client appreciation events, Financial education seminars, Community outreach initiatives
• Oversee all event logistics (venue, vendors, scheduling, staffing, materials)
• Act as primary onsite coordinator for key events
• Develop partnerships with community organizations, chambers, and nonprofits
• Track and report event outcomes and community engagement metrics
• Manage, coach, and evaluate marketing department direct reports
• Provide direction, training, and performance feedback
• Support cross-functional collaboration with other departments
• Ensure all marketing materials, promotional items and activities comply with: FDIC and applicable federal/state regulations, BSA/AML/OFAC/USA Patriot Act/CIP requirements
• Maintain knowledge of banking compliance requirements related to marketing and advertising
• Ensure adherence to internal audit controls, policies, and risk management procedures
• Monitor and report suspicious or unusual activity in accordance with Bank policies
• Participate in required training, including compliance and regulatory programs
• Support employee engagement and Bank-wide initiatives
• Promote and participate in community involvement activities aligned with the Bank’s mission
• Participates in job specific training and other various Bank training programs, as necessary
• Maintains current knowledge of internal risk controls and loss prevention, including reporting of suspicious or unusual customer activity per Bank policy, and ensures adherence by the respective department personnel
• Maintains current knowledge and complies with all federal and state laws and regulations and all established Bank policies and procedures, including internal audit controls related to department operations, and ensures adherence by the respective department personnel
• Maintains current knowledge of all rules, regulations, and laws as they apply to BSA/OFAC/USA Patriot Act/CIP/AML, and ensures adherence by the respective department personnel

Benefits

• All employees are required to attend scheduled mandatory trainings and complete online regulatory compliance training courses applicable to their specific job function.
• All employees are encouraged to volunteer for bank sponsored activities, civic, charitable and community events and to be active in the communities we serve.
• Punctuality and regular attendance should be regarded as essential functions of any position at Lone Star National Bank.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager