Marketing Director

Truno•Lubbock, TX

About The Position

The Marketing Director develops and executes strategic marketing initiatives that promote the Company's products, services, and brand within the retail technology industry. This role is responsible for managing digital and traditional marketing efforts, generating qualified leads, supporting sales initiatives, and enhancing customer engagement. The Marketing Director collaborates across departments to create compelling marketing campaigns, analyze market opportunities, and drive business growth while maintaining a consistent brand presence.

Requirements

Bachelor's degree or equivalent degree required
5+ years of progressively responsible marketing experience
Experience developing and executing marketing campaigns across multiple channels
Experience managing budgets, vendors, and marketing projects
Basic computer skills (required)
Dress professionally and appropriately (required)
Excellent oral and written communication (required)

Nice To Haves

Previous supervisory or leadership experience preferred

Responsibilities

Complete, deploy and maintain a modern, updated web presence
Oversee and ensure effective trade show presence
Implement effective lead generation efforts including RFP sourcing and customer mining
Manage and create effective go-to-market team for Electronic Shelf Labels (ESL) and other products as assigned
Coordinate and utilize vendor co-marketing resources
Develop and implement comprehensive marketing strategies and campaigns
Manage digital marketing efforts including email, social, medical, SEO, paid advertising and content marketing
Conduct market research to identify trends, customer needs and competitive positioning
Collaborate with sales, product and leadership teams to align marketing initiatives with company goals
Manage marketing budgets and vendor relationships
Oversee branding and ensure consistency messaging across all channels
Plan and execute events, promotion and product launches
Lead and mentor team members