Marketing Director

Visiting Angels Greater Philadelphia•Philadelphia, PA

2d•Hybrid

About The Position

Visiting Angels – Philadelphia is seeking a Marketing Director to oversee all marketing activities across multiple territories. This leadership role involves supervising a team of marketers, developing strategy, strengthening referral relationships, and ensuring consistent, high-quality brand representation in the community. The ideal candidate is a natural relationship-builder, driven, and motivated by serving others and driving growth, with a background in healthcare, community outreach, business development, or marketing. Deep marketing experience with Hospitals and rehabs (such as Skilled Homecare, Hospice) and deep continuity (not job hopping) are highly valued.

Requirements

Extensive experience in community relations, outreach, or healthcare marketing
Proven ability to lead, coach, and supervise a marketing team
Excellent presentation, relationship-building, and public speaking skills
Strong organizational ability with a positive, flexible, and resilient mindset
High ethical standards and professionalism
Ability to provide proof of vaccination

Nice To Haves

Deep marketing experience with Hospitals and rehabs (such as Skilled Homecare, Hospice)
Deep continuity (not job hopping)
Background in healthcare, community outreach, business development, or marketing

Responsibilities

Supervise, mentor, and support all marketers across territories
Hire, onboard, and develop new marketing staff as the department expands
Provide coaching, performance feedback, and strategic direction
Build and maintain high-value relationships with hospitals, senior communities, physician groups, and other referral partners
Create a strong, sustainable referral pipeline across all markets
Oversee the development and maintenance of caregiver referral sources
Create and execute comprehensive marketing and outreach plans
Lead event strategy, sponsorships, advertising, and promotional activities
Track results, analyze performance, and refine strategies based on data
Ensure a consistent external brand image across all territories
Oversee all outreach events (CEU events, community events, partner events)
Develop Corporate level partnerships
Serve as the face of the organization to community partners
Work closely with the Wellness Team to understand client needs and integrate insights into marketing messaging
Support executive leadership with mentor programs and organizational initiatives
Serve as a trusted advisor to leaders across the company