Marketing Director

Club Pilates•Houston, TX

5d•Onsite

About The Position

Club Pilates of North Houston (CPNH) is one of the top-performing Club Pilates operators in the United States, with multiple studios consistently ranking among the highest in Texas and nationally. CPNH has been recognized as a 2025 Inc. 5000 award winner and a 2026 Inc. 5000 Top 100 Southwest Region honoree , reflecting its rapid growth, operational excellence, and market leadership. TMCP Fitness International is the Master Franchisee for Club Pilates across six European countries (France, Ireland, Switzerland, Belgium, Luxembourg, and Monaco) , responsible for scaling the brand internationally through franchise development, operational excellence, and brand leadership. Together, CPNH and TMCP represent a unique platform that combines: Best-in-class domestic studio operations International franchise expansion A mission-driven focus on changing lives through fitness We are seeking a Marketing Director to lead brand growth, communications, and performance marketing across this integrated platform. This is a high-visibility leadership role with direct impact on: Studio performance in Houston Training and education platform growth International brand alignment and expansion Development of premium lifestyle experiences such as Vive Le Pilates

Requirements

5+ years in marketing leadership roles within: Boutique fitness Franchising Multi-unit retail or service environments
Proven track record of: Driving lead generation and membership growth Managing multi-location marketing strategies Executing performance marketing campaigns with measurable ROI
Strong expertise in: Digital advertising (Meta, Google) CRM systems and lifecycle marketing Data analysis and KPI management
Strategic thinker with strong execution discipline
Exceptional communication and brand leadership skills
Data-driven decision-making with a performance mindset
Ability to operate across both local execution and global alignment
Strong leadership presence with cross-functional influence

Nice To Haves

Experience with Club Pilates or similar boutique fitness brands
Exposure to franchise systems and compliance structures
Experience working with or supporting international markets
Fluency in French (highly preferred) to support collaboration with European teams
Passion for fitness, wellness, and member experience

Responsibilities

Multi-Unit Growth & Performance Marketing Drive membership growth, lead generation, and class utilization across all studios
Oversee paid media (Meta, Google), CRM systems, and digital funnels
Optimize conversion across the full member journey—from lead to long-term retention
Establish clear KPI dashboards and performance accountability
Communications & Brand Leadership Own internal and external communications across CPNH and TMCP
Develop consistent, elevated messaging across: Studios Franchise partners International markets
Support executive-level communication, storytelling, and brand positioning
Ensure all touch points reflect a premium, world-class brand standard
Training Center Marketing (Houston) Lead marketing strategy for the Houston Training Center
Drive instructor recruitment, program awareness, and utilization
Position the training center as a center of excellence for Pilates education
Align closely with education leadership to elevate instructor quality and pipeline
Vive Le Pilates – Signature Experience Lead the marketing and growth of Vive Le Pilates , TMCP’s international travel program
Drive demand through compelling storytelling, targeted campaigns, and member engagement
Position the program as a premium lifestyle extension of the Club Pilates brand
Coordinate messaging across domestic studios and international markets
International Marketing Liaison Partner with European marketing teams across TMCP territories
Ensure alignment in: Brand standards Campaign execution Studio launch strategies
Support international development efforts through shared best practices and scalable marketing frameworks
Local Studio Marketing & Community Engagement Oversee grassroots marketing, partnerships, and local activation strategies
Support studio openings, pre-sales, and community-based initiatives
Build relationships with local businesses, influencers, and wellness communities
Brand & Content Strategy Maintain consistency in brand voice, visual identity, and storytelling
Oversee content strategy across: Social media Instructor storytelling Member journeys
Ensure alignment with Club Pilates brand standards while elevating execution
Leadership & Cross-Functional Collaboration Lead internal marketing resources, agencies, and external partners
Collaborate closely with: Regional leadership Studio teams International counterparts
Manage budgets and allocate resources based on ROI and growth priorities