Marketing Director

Crisp Recruit • Gainesville, FL

1d

About The Position

With more than 50 years of experience, our firm has built a strong reputation for legal expertise and unwavering commitment to client advocacy. With multiple offices across Florida, we focus on personal injury law and are dedicated to serving our communities with integrity and a relentless pursuit of justice. Our practice areas include car accidents, motorcycle accidents, premises liability, wrongful death, and other personal injury matters.
Deeply connected to the communities we serve, our firm values giving back and actively participating in local initiatives and charitable efforts. Our culture fosters a collaborative, fast-paced environment where every team member’s voice is valued and where delivering exceptional client service remains at the heart of everything we do.
The Marketing Director plays a pivotal role in unifying and leading the firm’s marketing efforts across Florida. This position supports the firm’s continued growth by executing strategic marketing initiatives that strengthen brand visibility, expand market reach, and build meaningful client relationships. As the firm continues to grow and serve its communities, this role will help drive forward its mission through innovative, data-driven marketing strategies.

Requirements

• Experience: Over 10 years in marketing with a proven track record of running multi-channel programs.
• Data-Driven: Strong ability to analyze data and drive decisions based on KPI trends and ROI modeling.
• Communication: Excellent verbal and written communication, with the ability to work with executives and partners.
• Solution-Focused: Present practical options and rationalize decisions to leadership.
• Leadership: Ability to build cohesive teams, motivate staff, and manage dynamic vendor relationships.
• AI and Trend-Focused: Stay updated on marketing trends and AI technologies to enhance marketing strategies.
• Tools Proficiency: Familiarity with Asana, Domo, and Filevine preferred, with a strong grasp of marketing platforms.

Responsibilities

• Department Leadership & Cohesion: Lead and organize a cohesive marketing department, establishing clear priorities, strong accountability, and forward momentum across multiple concurrent initiatives.
• Vendor Oversight: Manage and hold accountable third-party partners, including website agencies, media buyers, and licensing/brand partners.
• Website Management: Direct website strategy and updates through external vendors, ensuring alignment with SEO best practices, user experience standards, and firm growth objectives.
• Social Media Management: Oversee firm-wide social media strategy, content planning, and execution to strengthen brand visibility and engagement.
• Advertising & Media: Own the planning, execution, and optimization of advertising campaigns across billboards, radio, television, transit (including buses), and the firm’s podcast.
• ROI & Analytics: Implement KPI tracking and ROI reporting for events, sponsorships, and community investments; analyze performance trends and provide data-backed recommendations.
• Budget Management: Manage a $2–3M annual Florida marketing budget, ensuring disciplined allocation of resources aligned with strategic goals.
• Campaign Development: Develop and present multiple campaign concepts for leadership review, providing clear strategic rationale and data-informed prioritization.
• Market Expansion: Identify and target key community segments in current and expansion markets to support office growth.
• Project Management: Ensure rigorous tracking and delivery across all marketing initiatives using structured reporting processes; provide oversight of newsletters and promotional items executed by other team members.
• Cross-Functional Collaboration: Partner closely with Business Development leadership (separate reporting line) to align initiatives, reduce friction, and improve outcomes; attend select events as needed.

Benefits

• High Impact: Play a crucial role in unifying the marketing team and influencing firm growth.
• Executive Access: Direct interaction with firm leadership, offering immediate visibility and influence.
• Growth Opportunities: Be part of a firm that values learning and development, offering opportunities to expand your skills.
• Community Presence: Engage with a firm renowned for its deep community involvement and extensive events.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed