Marketing Director-Long Term Care at Webster
About The Position
The Marketing Director - Long Term Care at Webster is responsible for generating appropriate referrals, meeting growth and development targets, and actively establishing and maintaining market acceptance. This role encourages collaboration with the patient care team to build the team as a selling point and maintain high-quality customer service. The position involves establishing and maintaining professional relationships with key healthcare professionals, conducting market assessments, developing comprehensive marketing plans, and implementing marketing initiatives. The Marketing Director will monitor cost-effectiveness, provide educational in-services, act as a resource for customers and the community, and implement a territory management system. Strategic re-assessment of the territory and identification of opportunities for improved services are key. The role also involves conveying information about referral sources to the team, ensuring appropriate admissions for hospice care with informed consent, and providing detailed reports after admissions. Participation in evening/weekend call for admissions and ensuring compliance with all relevant laws and regulations are also essential functions.
Requirements
- Bachelor's Degree of Business Administration or nursing, or equivalent experience and knowledge preferred.
- Good communication, negotiation, and public relations skills.
- Professional sales experience, preferably in the health care industry.
- Demonstrate a history of positive sales results.
- Ability to market and deal tactfully with customers, referral sources, and the community.
- Valid driver's license with the maintenance of a good driving record and an automobile that is insured in accordance with state.
- Self-directed with the ability to work with little supervision.
- Must be computer literate (MS Office); compliance with accepted professional standards and practices.
Nice To Haves
- Marketing with patient care team is encouraged.
- Admissions should always be appropriate for hospice care, and informed consent must be obtained.
Responsibilities
- Generate appropriate referrals.
- Meet growth and development targets and actively establish and maintain market acceptance.
- Build the team to be used as a selling point.
- Maintain standards of high-quality customer service and show respect to all customers, both internal and external.
- Establish and maintain professional relationships with key physicians, nursing home administrators DON's, hospital personnel, etc.
- Continuously conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary projections.
- Employ marketing and promotional initiatives as directed.
- Monitor and report cost-effectiveness of marketing efforts.
- Provide educational in-services to accounts on a regular basis.
- Become a resource for the customer and the community.
- Effectively implement a territory management system.
- Strategically re-assess the territory on an on-going basis and adjust plans and actions accordingly.
- Identify opportunities for additional or improved services to address unmet customer needs.
- Convey information regarding referral sources and how they want to be communicated with to the team.
- Assure for compliance with local, state, and federal laws, Medicare regulations, and established personnel policies and procedures.
- Participate in evening/weekend call for admissions as required, in a competent and responsive manner.
- Present thorough, detailed, and individualized reports to DON/Staff after an admission.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
