Marketing Director - Full-time

Orthopaedic Institute of Ohio, Inc • Lima, OH

1d • Onsite

About The Position

The Marketing Director manages the promotion of Orthopaedic Institute of Ohio’s brand and services that align with the healthcare provider’s goals and initiatives.

Requirements

• Excellent organizational skills and attention to detail
• Strong analytical and problem-solving skills
• Strong decision-making and evaluation skills
• Strong execution and project management skills
• Effective communication and interpersonal skills (written and verbal)

Nice To Haves

• Experience with various content creation software (Adobe, Photoshop, Canva)
• Marketing background in healthcare industry

Responsibilities

• Manage, update, and develop content and policies for company website; Maintain site navigation including service updates and provider information; Maintain internal communications via intranet site
• Develop and execute digital and print advertising campaigns, including social media, collaterals, video, and audio creative; Coordinate content creation for commercials and public appearances; Manage company’s social media presence
• Responsible for content creation and graphic design customized to specific marketing needs and internal/external branding use including advertisements, social media, business cards, pamphlets, brochures, flyers, office signs, etc.
• Oversee reputation management and directories for all providers and office locations; Monitor and address patient reviews; Act as liaison between referring providers/facilities and OIO
• Maintain relationships with external media vendors; Evaluate annual proposals and form strategic partnerships; Allocate budget and control spend
• Monitor progress of various analytics and performance tracking platforms and make adjustments as needed
• Manage signage and branding for all physical office locations to ensure visibility
• Create and update internal documents and letter templates for internal company use
• Continually review changes to the market, identify trends, monitor competitor activity, and conduct market research and adjust marketing plan if necessary
• Coordinate community involvement sponsorships and other community engagement to build and maintain relationships with the communities
• Maintain high level of knowledge of offered services and specialties

Benefits

• Health, Dental, and Vision Insurance
• 401k Plan, 3% Safe Harbor Non-Elective Employer Contribution
• Employer-provided $25,000 Group Life Insurance
• Voluntary Life Insurance
• Short-Term and Long-Term Disability
• Accident, Hospital, Critical Illness/Cancer Benefits
• Mileage Reimbursement for travel between office locations
• Certificate and Continuing Education Reimbursement
• Accrual Paid Time Off (up to 19 days off within 1st year)
• 6 Paid Holidays Per Year
• Closed on Major Holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Manager