Marketing Director: Foothills Painting

Serv Recruitment Agency

94d•$150,000•Remote

About The Position

Foothills Painting is seeking a Marketing Director to lead and scale its marketing function during a critical phase of growth. This is a hands-on leadership role for a strategic operator who can take full ownership of marketing, drive measurable revenue impact, and build the systems and playbooks required to support continued expansion. Foothills Painting is a Colorado-based residential and commercial painting company founded 15 years ago. It serves as the flagship operating model for National Painting Group, a portfolio of painting companies projected to generate approximately $37M in revenue this year. The business has reached a stage where it requires a dedicated leader to own the function end-to-end. As Foothills enters an accelerated growth phase, the company needs a Marketing Director who can step in immediately, build structure, implement scalable systems, and execute with accountability. This role carries direct responsibility for revenue impact, marketing efficiency, and measurable contribution to top-line growth.

Requirements

Scaled a company from $10M to $25M+
Owned revenue growth for a multi-location service business
Managed significant paid media budget directly
Worked cross-functionally with Sales and Operations
Built systems from fragmented or founder-led marketing
Expert-level Meta (strategy and execution)
Strong Google Ads, Google Business Profile, and Local Services Ads competency
Expert in SEO and local maps optimization
Expert in direct mail, print, and local branding with concentrated geographical takeover
Expert in website click conversion, design, and landing page performance
Expert in existing client nurture and marketing
Manages $100k+ per month in paid media directly
Understands CAC, ROAS, and LTV:CAC ratio
Builds testing frameworks across creative, offers, and audiences
Kills underperforming channels quickly and reallocates budget decisively
Operates with measurable performance expectations and heavy accountability
Comfortable operating lean for 18 to 24 months and do not rely on a large internal team.
Can personally launch and optimize campaigns, build landing pages, write ad copy, structure offers, and analyze campaign performance.
Manage vendors as needed, but you are willing to get your hands dirty and make it happen.

Nice To Haves

Strong business development and partner or affiliate marketing capability
Experience in home services (HVAC, roofing, restoration, plumbing, solar, landscaping)
Experience in a multi-location franchise or local service-based business model
Salesforce CRM familiarity
Ability to balance direct response and brand marketing

Responsibilities

Take full ownership of Foothills Painting’s marketing across channels, with hands-on capability and strong performance instincts, including expert-level Meta (strategy and execution), strong Google Ads, Google Business Profile, and Local Services Ads competency, expert in SEO and local maps optimization, expert in direct mail, print, and local branding with concentrated geographical takeover, expert in website click conversion, design, and landing page performance, and expert in existing client nurture and marketing.
Manage and optimize performance with disciplined testing and decision-making, including managing $100k+ per month in paid media directly, understanding CAC, ROAS, and LTV:CAC ratio, building testing frameworks across creative, offers, and audiences, killing underperforming channels quickly and reallocating budget decisively, and operating with measurable performance expectations and heavy accountability.
Build the systems and playbooks for the entire marketing department as you execute, creating a foundation others can follow as the team scales.
Work tightly with Sales and Operations to ensure marketing performance translates into revenue and operational execution, including partnering with Sales to improve close rate, lead quality, and speed-to-contact, coordinating with Operations to manage capacity versus demand, and adjusting spend based on operational readiness.
Launch and optimize campaigns, build landing pages, write ad copy, structure offers, and analyze campaign performance. Manage vendors as needed, but be willing to get your hands dirty and make it happen.