Marketing Director

KID Museum•Bethesda, MD

4d•$85,000 - $95,000

About The Position

Reporting to the Managing Director, Advancement, the Marketing Director serves as the day‑to‑day leader of the Marketing team and a critical driver of KID’s growth strategy. You’ll oversee campaign planning, editorial direction, channel performance, content strategy, and marketing systems — ensuring that our brand shows up consistently and powerfully across every platform. You'll partner closely with program, development, and communications teams to ensure every initiative has compelling positioning, clear targets, and measurable ROI.

Requirements

7–10+ years of marketing leadership in education, nonprofit, youth development, STEM, or other mission‑aligned spaces.
Proven success running integrated marketing campaigns linked to revenue or enrollment.
Strong editorial and messaging sensibilities.
Experience using analytics and CRM data to guide strategy.
A track record of coaching and developing marketing staff.
Strong organization, systems thinking, and attention to detail.
Comfort working in a fast‑paced, entrepreneurial, highly collaborative environment.

Responsibilities

Build annual and quarterly marketing plans aligned to revenue, enrollment, event, and brand goals.
Translate organizational priorities into campaigns across digital, email, social, web, print, events, and school/district channels.
Ensure earned revenue campaigns (camps, classes, school programs, events) have clear positioning, enrollment goals, and ROI expectations.
Identify new channel opportunities, partnerships, and thought leadership avenues.
Own the organization’s editorial calendar and lead cohesive storytelling across platforms.
Refine messaging for families, educators, school districts, funders, and corporate partners.
Serve as lead editor and quality control for outbound communications.
Ensure programs and events are positioned clearly, consistently, and compellingly.
Build and monitor KPIs across channels (conversion, enrollment, audience growth, ROI).
Analyze performance data and translate insights into strategic adjustments.
Lead audience segmentation and lifecycle marketing to drive retention and conversion.
Ensure digital platforms, CRM integrations, and marketing tools are optimized and aligned with goals.
Provide day‑to‑day supervision and coaching for the Marketing Manager and Senior Brand & Design Manager.
Strengthen workflow systems, including intake, prioritization, and project management.
Drive effective cross‑functional collaboration across the organization.