Marketing Director, Advance Wound Care (Foams and Dressings)

Smith & Nephew•Fort Worth, TX

3d•Hybrid

About The Position

The Senior Director / Director, US AWM Marketing, AWC is responsible for leading all downstream marketing efforts for the US Advanced Wound Care (AWC) business, including ALLEVYN foams and dressings, skin cleansers and other wound products. This portfolio spans the acute, post-acute, and long-term care channels and is a key long-term growth driver for the S+N Wound portfolio.

Requirements

BA/BS required
8+ years of experience in Medical Device or Healthcare field required in Marketing, Sales, R&D or related functions
4+ years of work experience in product marketing within medical/healthcare/pharma
Prior experience leading a team preferred, or strong potential as a new people leader
Experience marketing medical devices to hospitals, supply chain, and nurse decision makers

Nice To Haves

MBA, M.S. or advanced degree preferred
Wound foams and dressing marketing experience strongly preferred

Responsibilities

Leading and developing a team of product managers to execute annual brand plans and achieve budget targets
Oversee and gather cross-functional alignment for all key decisions related to targeting, segmentation, pricing & contracting strategy, digital media plans, tradeshows, market research, new messaging, and medical education
Manage the full Advertising & Promotion budget for all AWC brands
Drive team toward gathering more customer insights through field rides, customer engagement, and market research to acquire new customers and increase net promoter scores.
Collaborate with upstream/global marketing, clinical, R&D, medical education, sales leadership and other cross-functional partners to complete asset creation, training development, medical education planning, and forecasting for new product launches
Collaborate with fellow marketing leaders to market the full wound portfolio to customers and improve the customer experience
Own demand planning and forecasting for all brands and working closely with supply planning and operations to ensure product availability
Work closely and manage relationships with external and internal creative agencies and digital CRM leaders
Work with Sales Training Team and key members of the sales force to develop and execute plans for ongoing training and upskilling
Partner with Market Access to refine outcomes-based contracting and PIP portfolio solution messaging
Work closely with Sales Operations to develop important brand KPIs, analyze sales and claims data, and develop insights to increase share
Demonstrate a high level of financial acumen for analyzing market data, sales figures, budget forecasting and long-range planning