Marketing Director

SAL of Williamsburg•Logan, UT

10d

About The Position

We are seeking a dynamic, relationship-driven Marketing Director to join our assisted living community! This is a rewarding opportunity to work in a positive, service-focused environment supporting seniors, families, and healthcare professionals. The ideal candidate is outgoing, organized, and passionate about senior living, with the ability to build strong referral relationships and guide families through the move-in journey. This role offers a primarily Monday–Friday schedule with occasional weekend tours based on community needs. Position Overview The Marketing Director is responsible for developing and maintaining referral relationships, increasing census, and promoting the community through both inside and outside marketing efforts. This role serves as an educator and ambassador for the community-conducting tours, following up with prospective residents and families, and supporting a smooth and compassionate move-in process. The ideal candidate has experience in senior living or healthcare marketing and understands the importance of relationship-building with hospitals, skilled nursing facilities, physician offices, hospice, and community partners.

Requirements

Bachelor's degree in Marketing, Healthcare Administration, or related field (preferred) or equivalent experience
Experience in senior living, assisted living, healthcare, or hospice marketing preferred
Knowledge of medical terminology, home health, and hospice services
Valid driver's license and reliable transportation for outreach activities
Strong communication, networking, and interpersonal skills
Excellent time management and organizational abilities
Ability to meet deadlines, quotas, and marketing goals
Experience compiling data, tracking leads, and generating reports
Proficiency in Microsoft Office
Positive attitude and genuine passion for working with the elderly population
Ability to pass a background check and TB test upon hire

Nice To Haves

Bachelor's degree in Marketing, Healthcare Administration, or related field (preferred)
Experience in senior living, assisted living, healthcare, or hospice marketing preferred

Responsibilities

Sales & Census Development Conduct community tours and follow up with prospective residents and families
Support the entire move-in process from initial inquiry through admission
Maintain accurate lead tracking and referral source documentation
Assist in achieving and maintaining occupancy and census goals
Relationship & Community Outreach Build and maintain strong referral relationships with hospitals, skilled nursing facilities, home health agencies, hospice, physician offices, senior centers, and independent living communities
Represent the community at networking events, community outreach activities, and professional meetings
Serve as a trusted resource and educator for families and referral partners
Marketing & Strategy Develop and implement a comprehensive marketing and outreach plan
Manage daily marketing activities and reporting
Operate within established marketing budgets
Coordinate inside and outside marketing initiatives, public relations, and community branding efforts
Provide weekly marketing and census updates to the Executive Director
Administrative & Operational Support Answer inquiries and respond to leads promptly
Maintain marketing records, reports, and documentation
Assist with scheduling, filing, and administrative marketing tasks as needed
Communicate resident needs and transition updates with the care team
Ensure strict resident confidentiality and HIPAA compliance
Perform other duties as assigned by the Executive Director or Regional Director