Marketing Director, Strategic Messaging & Product Marketing

EDO • New York, NY

14h • $140,000 - $160,000 • Hybrid

About The Position

EDO is seeking a Marketing Director, Strategic Messaging & Product Marketing to be a strategic narrative leader and a core communications partner to the SVP of Marketing and CEO. This role requires an advanced, hands-on understanding of product-driven communications tailored for the advertising, media, and measurement technology industry. The successful candidate will report to the SVP of Marketing and collaborate closely with the CEO, Product, Client, and Sales leaders. This position is crucial for leading industry conversations and shaping EDO's market presence through product and partner announcements, competitive narratives, press strategy, industry activations, and executive thought leadership.

Requirements

• 8+ years of marketing experience, with a proven track record spanning advertising, marketing communications, product positioning, and data/measurement storytelling.
• An adtech, martech, or enterprise media background is strongly preferred, with meaningful time spent in established companies driving product-driven strategic messaging.
• Exceptional, highly versatile writing skills capable of capturing an executive's unique voice and generating sharp, on-brand copy with minimal direction.
• Ability to dissect a brand's past work and instinctively reverse-engineer its tone, cadence, and pattern.
• Natural connector across Sales, Product, Client Solutions, and Executive Leadership.
• Proven ability to translate complex data methodologies and technical product capabilities into elegant, high-impact narratives.
• Clear experience directing PR agencies and external creative partners, including writing effective marketing briefs and pushing back constructively.
• Fierce ownership instinct, spotting and closing structural gaps without being assigned, building repeatable messaging frameworks, and managing delivery cadence independently.
• Genuine, hands-on user of modern generative AI tools in the creative workflow, leveraging them daily as a force-multiplier.
• Highly comfortable navigating ambiguity, accepting rigorous feedback, and steering through rapid industry evolution.

Responsibilities

• Serve as a trusted advisor to the SVP of Marketing and CEO, taking high-level strategic challenges, forming informed and data-backed points of view, architecting execution plans, and driving them forward across internal and external stakeholders.
• Lead and refine EDO's external narrative and executive voice across all channels, including product/data storytelling, competitive positioning, bylines, press relations, social media, and industry thought leadership.
• Author crisp, foundational strategic briefs before any major creative or communication work begins to ensure internal execution is fast, aligned, and fully leverages both internal capabilities and external partners.
• Manage and direct the external PR agency, setting clear priorities, sharpening media pitches, managing the press calendar, and ensuring all communications are credible and strategically sharp.
• Activate EDO’s external relationships across major industry organizations (including CIMM, VAB, ANA, ARF, IAB, and 4As) and client-side communications teams, surfacing compelling product stories, client wins, and breakthrough research across paid, owned, and earned media opportunities.
• Maintain a deep command of the competitive landscape and distinct market advantages, proactively engineering communications that shape market perception in EDO's favor.
• Inherit, scale, and own the positioning, messaging frameworks, sales enablement, and go-to-market (GTM) plans for all new product launches, partnering deeply with Product and Sales to translate complex technical capabilities into clear customer needs.
• Brief, direct, and grow a trusted network of contract writers and content partners, leveraging AI tools as an advanced thought partner for research, ideation, and drafting velocity, while applying human judgment and nuance.

Benefits

• Mid-stage equity
• Competitive salary
• Flexible Time Off
• Medical, dental and vision coverage (full coverage for individual medical plans and partial coverage for dependent or family plans)
• 401(k) plan
• FSA
• HSA
• Commuter Benefits
• Employee meals, snacks, and more (when in an office)

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed