Marketing Director, Omni-Shopper

Tillamook County Creamery Association•Portland, OR

15d

About The Position

The Marketing Director, Omni-Shopper defines and leads the strategy, execution, and performance of Tillamook’s shopper and retail marketing across priority customers. This role is accountable for translating marketing strategy into customer-specific growth plans, ensuring strong alignment between Marketing and Sales to drive measurable business outcomes. As the critical bridge between marketing strategy, customer strategy, and in-market execution, the Director shapes how marketing investments show up across retailers, eCommerce platforms, retail media networks, and emerging channels. Operating at the intersection of brand, commerce, and media, this leader sets the strategic direction for shopper marketing and retail media, influences enterprise decision-making, and builds the capabilities required to compete in a rapidly evolving omnichannel landscape. The Director builds organizational capability in shopper marketing and retail media while leading cross-functional collaboration across Marketing and Sales functions, as well as agency partnerships.

Requirements

Bachelor’s degree in marketing, business, or related field required
10+ years of progressive experience in omni-shopper marketing and/or retail media within CPG or related industries
Proven experience leading omnichannel / retail marketing strategies across major national customers
Track record of driving measurable business results through marketing execution
Experience working in highly cross-functional environments with Sales and Finance
Experience leading agencies and external partners to deliver integrated, high-impact work

Nice To Haves

MBA or advanced degree preferred

Responsibilities

Lead the evolution of Tillamook’s shopper marketing and retail media approach, incorporating emerging channels and capabilities
Serve as a strategic contributor to Joint Business Planning with key customers by ensuring insights, activations, and investments are integrated into long-range customer growth plans
Own the development of customer-specific marketing strategies aligned with marketing priorities and commercialization objectives
Translate annual marketing plans into omnichannel activation strategies across retail, search, and customer-owned platforms
Drive end-to-end commercialization of marketing plans at key customers, including development, activation, and execution
Partner with Sales to develop compelling, insight-driven customer presentations and business cases
Ensure alignment between marketing strategy, category growth, and customer-specific opportunities
Own the strategic planning, allocation, and optimization of investments across priority customers
Oversee eCommerce content strategy and execution, including digital shelf optimization and syndication
Partner across Marketing, Sales, and external partners to scale retail media investments and performance
Ensure seamless integration of shopper marketing with owned, earned, and paid digital channels
Serve as a key partner to Marketing Directors and VP to shape the integrated marketing plan
Serve as a key partner to Sales Directors and VPs to align priorities and drive execution
Act as the voice of the customer and shopper within Marketing planning
Influence decision-making across functions to optimize enterprise outcomes
Lead and optimize the shopper marketing agency relationship, including annual scope and fee negotiation, strategy development, execution, and performance management
Drive integration across agency partners to ensure consistent, high-impact execution
Establish clear performance expectations and hold partners accountable for results
Manage a team of 4 manager-level and above, who are located in both Portland and Cincinnati
Build and lead a high-performing team, including development of direct reports and broader capability within the organization
Define and scale best practices, tools, and training for shopper marketing and omnichannel execution
Coach and develop talent to strengthen strategic thinking and commercial impact
Define and build the future shopper marketing capability required to compete at national scale (evolving operating models, tools, processes, and talent to support increasingly complex ecosystems over the next 3–5 years)
Establish clear KPIs and measurement frameworks for effectiveness that tie to enterprise business objectives, such as topline sales, households, and profitability
Lead post program evaluation, learning agendas, and optimization to improve effectiveness over time and inform future planning cycles.
Drive continuous improvement in processes, tools, and ways of working
Institutionalize a disciplined test and learn approach