Marketing Director, Government Programs Clinical Quality - Remote

UnitedHealth Group•Minnetonka, MN

7d•$134,600 - $230,800•Remote

About The Position

The Marketing Director, Medicare Advantage Clinical Quality & HEDIS is the marketing strategy leader responsible for defining how member engagement will advance Clinical Quality, HEDIS and Medicare Stars priorities. This leader partners with the business to translate clinical and business objectives into a clear marketing strategy: who to engage, what behavior to influence, and the best intervention, message, channel and moment to drive that behavior. This role leads the transformation from campaign-centric outreach to intelligent, personalized, signal-driven and outcome-based engagement. Using member insights, behavioral science, data and technology, the leader will shape next-best-action strategies and measure whether marketing interventions drive desired member behaviors, quality outcomes and business impact, not simply communication engagement. The Director sets the vision, evolves how the function works and builds the team, capabilities, partnerships and member engagement experiences required to deliver the strategy. Success requires close collaboration across Clinical Quality, Stars, Product, Provider, Analytics, Digital, Sales Technology, Member Services, Member Experience, Operations and Compliance. This role reports to the Senior Director, Member Marketing, Government Programs.

Requirements

8+ years of progressive experience in consumer, digital, lifecycle, engagement or healthcare marketing, including experience setting portfolio or functional marketing strategy
5+ years of experience within healthcare, insurance, financial services or another highly regulated industry
Experience applying behavioral science, experimentation and next-best-action or decisioning approaches to member or consumer engagement
Experience with Adobe Journey Optimizer, Adobe Experience Platform or similar marketing technology platforms and the ability to shape their strategic use
Proven people leadership experience, including building high-performing teams, coaching strategic marketers and developing talent through change
Demonstrated experience leading marketing transformation, building capabilities and moving teams from campaign execution toward personalized, data-driven and outcome-based engagement
Demonstrated experience supporting HEDIS, Medicare Stars, clinical quality, pharmacy or healthcare engagement initiatives
Demonstrated understanding of the relationship among HEDIS measures, Medicare Stars ratings, member experience, health outcomes and Medicare Advantage business performance
Demonstrated solid measurement orientation with experience defining KPIs, partnering on attribution and using performance insights to optimize interventions
Demonstrated ability to influence senior leaders and align cross-functional partners across highly matrixed organizations
Proven success translating business and consumer insights into audience, behavior-change, personalization, lifecycle and omni-channel strategies that drive measurable outcomes
Proven exceptional written, verbal and executive presentation skills, with the ability to balance strategic leadership, operational excellence and accountability for execution
All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

Responsibilities

Own the member marketing strategy for Clinical Quality, HEDIS and Medicare Stars, serving as the strategic marketing voice and co-creator of priorities with business partners
Translate clinical and business objectives into audience, behavior, intervention, message, channel and timing strategies designed to drive measurable outcomes
Set the vision, strategic roadmap and investment priorities for the portfolio
Use member insights, behavioral science, data and technology to design relevant, personalized engagement and next-best-action approaches
Lead the shift from stand-alone campaigns to connected, signal-driven experiences across the member lifecycle
Determine the most effective combination of interventions, channels and moments to reduce barriers and motivate action
Evolve marketing operating models, processes, decisioning, measurement and technology capabilities to enable outcome-based engagement
Drive adoption and optimization of Adobe Journey Optimizer and related platforms while bringing cross-functional partners through the transformation
Build scalable frameworks and reusable capabilities that improve speed, consistency and effectiveness
Establish success measures tied to member behavior, care completion, quality outcomes and business impact, in addition to communication performance
Partner with Analytics to develop attribution, reporting and performance dashboards; lead test-and-learn plans and continuous optimization
Lead integrated planning across Clinical Quality, Stars, Product, Provider, Analytics, Digital, Sales Technology, Member Services, Member Experience, Operations and Compliance
Align member and provider engagement to create coordinated experiences, consistent messaging and reduced friction
Build, coach and develop a high-performing marketing team with the skills to lead strategy, understand consumer needs and behaviors, design connected experiences and deliver measurable outcomes
Create clarity, accountability and a culture of curiosity, experimentation and continuous improvement