Marketing Director, Digital Assets & Tokenization ( Hybrid- NYC)

Broadridge•New York, NY

1d•$140,000 - $160,000•Hybrid

About The Position

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team. Broadridge is seeking a Marketing Director, Digital Assets & Tokenization, responsible for managing marketing initiatives that amplify our thought leadership and generate demand for our capabilities, ensuring Broadridge is positioned as a trusted and credible industry partner given its innovation track record, proven market infrastructure and unmatched expertise. This position will sit at the intersection of product, strategy, sales, and marketing, helping Broadridge define and communicate its role in the evolution of tokenized finance. This role requires a marketer who can turn the complex infrastructure, regulatory, and operational issues shaping the growth and adoption of digital assets and tokenization into clear, compelling commercial messages for clients, prospects, partners, analysts, and the broader market. The ideal candidate will be a strategic marketing and communications specialist with capital markets fluency and experienced in developing and managing go-to-market programs for digital assets, tokenization, and related market infrastructure themes.

Requirements

5+ years of experience in marketing and communications roles in financial services, more specifically at digital asset/ blockchain firms
Understanding of digital assets, tokenization, blockchain-based market infrastructure, or related market modernization themes
Demonstrated ability to create compelling messaging and communications for complex B2B or enterprise solutions
Experience partnering closely with product, sales, strategy, and executive leadership
Strong written and verbal executive communication and presentation skills
Proven ability to lead in a highly matrixed organization and influence senior stakeholders
Experience supporting launches, sales enablement, and external thought leadership

Nice To Haves

Capital markets fluency
Experienced in developing and managing go-to-market programs for digital assets, tokenization, and related market infrastructure themes

Responsibilities

Bring a strong understanding and point of view on the tokenization landscape, including client needs, adoption barriers, ecosystem developments, regulatory shifts, and competitive positioning.
Conduct and synthesize market, customer, and competitor research to inform messaging, launches, and strategic decisions.
Serve as the voice of the market and customer in cross-functional planning.
Help create thought leadership platforms, executive narratives, white papers, speaking topics, and market-facing content that position Broadridge as a trusted authority.
Support analyst relations, media engagement, industry events, and executive speaking opportunities.
Develop messaging to represent Broadridge’s expanding digital assets and tokenization-related capabilities — at an enterprise level and for key business and client segments.
Translate technical product capabilities into clear, compelling, and audience-specific messaging for executives, practitioners, sales teams, analysts, and media.
Build and maintain messaging frameworks by buyer, segment, use case, and market need.
Ensure go-to-market efforts are aligned with business objectives, market demand, and sales priorities.
Partner with product, strategy, and business leaders to define where to play and how to win across key use cases and client segments.
Collaborate on campaign and activation plans by providing clear product marketing briefs, messaging guidance, and audience priorities.
Equip sales and client-facing teams with the messaging, content, and tools needed to engage buyers effectively.
Develop high-quality enablement materials including pitch decks, solution narratives, objection handling, FAQs, and client-facing presentations.
Partner with sales leadership and field teams to refine messaging based on market feedback and real-world client conversations.
Define and track meaningful marketing outcomes, including launch effectiveness, content adoption, sales enablement impact, market engagement, and contribution to pipeline.
Use performance data, market feedback, and stakeholder input to continuously improve messaging and go-to-market effectiveness.