Marketing Director, Cornea (Epioxa)

Glaukos • Aliso Viejo, CA

5d • Onsite

About The Position

This is a high-impact opportunity to shape a brand, build a market, and drive meaningful growth in a rapidly evolving corneal health space. The Marketing Director, Cornea (Epioxa) will lead HCP marketing for Epioxa and help define brand strategy, messaging, and execution to build the keratoconus market and accelerate adoption. This role sits at the center of brand management, promotion, field partnership and execution, and customer engagement – translating information into compelling, scalable brand plans.

Requirements

• 15+ years of experience, including medical device or pharma marketing within ophthalmology/eyecare
• Bachelor’s degree required
• Proven brand leadership with strong track record in product launches and campaign execution
• Deep understanding of HCP marketing, buy-and-bill dynamics, and physician engagement strategies
• Established KOL network and ability to influence across senior stakeholders and cross-functional teams in eyecare
• Strong business acumen—able to connect data, insights, and strategy to drive growth
• Travel: 30% (congresses, field engagement, KOL activities)

Nice To Haves

• advanced degree (MBA/MS) preferred

Responsibilities

• Drive HCP brand strategy and execution for Epioxa, aligning plans to clear growth and adoption metrics
• Build and deploy high-impact promotional campaigns across digital, print, video, and field enablement
• Shape product positioning, claims, and messaging into effective launch and in-line brand tactics
• Expand awareness in the keratoconus market through physician, staff, and practice education initiatives
• Develop and activate KOL strategies, including speaker bureau, peer-to-peer programs, and congress presence
• Partner cross-functionally (Sales, Training, Medical Affairs, Regulatory, Legal, Clinical) to drive consistent, compliant execution
• Equip the field with tools and training that translate strategy into measurable pull-through execution
• Track performance, generate insights, and optimize campaigns to increase account penetration and utilization
• Lead budget planning and vendor management to ensure efficient, compliant execution

What This Job Offers

• Job Type: Full-time
• Career Level: Director