Marketing Director, Biomarkers / Director of Marketing, Molecular Diagnostics ?
About The Position
A growing uro-oncology diagnostics company is seeking a Marketing Director to lead strategy for a newly acquired biomarker portfolio. This role will focus on physician adoption, market access, and launching the portfolio from the ground up. This is a newly created role where you will shape the biomarker marketing strategy and lead the launch and physician adoption for a new urine-based test. You will also help set the path from lab-based testing toward FDA-regulated status and collaborate with a global team, including Europe. This position can be remote, or based in the Northeast or Mid-Atlantic U.S.
Requirements
- 8-12 years commercial marketing experience in molecular diagnostics, medical devices, pharma, or precision medicine, including field sales
- Direct experience in urology, oncology, or bladder cancer
- Medicare reimbursement, LCD, and diagnostic coding experience
- Physician society relationships (AUA, SUO)
- European team experience
Responsibilities
- Build annual marketing plans, positioning, and messaging for the biomarker portfolio
- Lead launch readiness: milestones, targeting, message testing, and KPI tracking
- Analyze physician utilization and market trends to guide decisions
- Partner with Medical Affairs to translate evidence into physician-facing materials
- Support Sales enablement and Market Access reimbursement messaging
- Engage KOLs and physician societies to build awareness
Benefits
- Bonus
- health insurance
- 401(k)
- PTO
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
