Designer, Marketing

The New York Times•New York, NY

1d•$85,000 - $100,000•Hybrid

About The Position

The New York Times is seeking a Marketing Designer to bring to life the full-funnel creative strategy and execution for their News product and All Access bundle subscription offering. This is a hands-on design role for a creative who can translate the value of all they offer — independent journalism and world-class lifestyle products — into clear, compelling campaigns that drive performance and deepen engagement with their products. Reporting to the Creative Director, Design, Marketing, the designer will work closely with writers, designers, audio and video teams, as well as partners in marketing and media strategy, product design, audience insights and brand identity. They will contribute to integrated campaigns across the full subscriber journey — from full-funnel product launches to subscriber acquisition campaigns to app store optimization efforts and more. The ideal candidate is passionate about both exceptional craft and the collaborative process, thrives at the intersection of brand and performance, is excited to contribute directly to growth and product marketing initiatives, and is curious to learn from and partner with more senior creative leaders on the team.

Requirements

5+ years of hands-on graphic design experience at an advertising agency, digital agency, studio or in-house team, with a focus on marketing or advertising creative.
A design portfolio that shows sharp execution and conceptual thinking across a range of touch points — including social, digital display, email, in-app and print — and demonstrates how your design choices clarify complex ideas for different audiences across the funnel.
High proficiency in the formal elements of design, including typography, layout, balance, hierarchy, proportion, color, emphasis and unity, with a refined aesthetic and strong attention to detail from concept through production.
Fluency with design and motion tools such as Figma, Jitter and Adobe Creative Suite, with thoughtfully organized files that support iteration, collaboration and production.
Hands-on motion and animation experience, and an interest in exploring new tools and workflows — including emerging AI production tools — to improve both efficiency and creative quality.
Comfort working cross-functionally with partners in marketing strategy, media, product design, audience insights and brand identity, and enthusiasm for collaborating on campaigns that not only look great but also perform.
Understanding of trends in digital advertising and growth marketing, plus familiarity with the latest social media ecosystem and how brands show up in a way that feels timely and authentic.

Nice To Haves

A background in subscription, media or content businesses, with familiarity in how brand, product marketing, and performance media work together across the funnel.
Experience working in video editing software and a working knowledge of on set video production for social channels.
A belief in the value of journalism to people and society, and genuine curiosity about our work and company — ideally, you enjoy reading, watching and listening to New York Times journalism and products.
B.A., B.F.A. or M.F.A. in graphic design, visual communication or another related design discipline — or equivalent professional experience and portfolio that demonstrates comparable design training and craft.

Responsibilities

Contribute to the development and execution of conceptual, visually compelling campaigns and always-on marketing creative for News and All Access, ensuring work supports awareness, consideration, conversion and retention goals.
Design and adapt campaign creative across paid, owned and earned channels, including digital, social, email, in-app placements, app stores and OOH, in line with The Times' brand standards.
Translate in-product experiences and key feature benefits into clear marketing assets that deepen engagement and drive habitual product use.
Support the in-house adaptation and extension of major brand campaigns, collaborating with creative leaders and agency partners to build cohesive executions across all channels.
Help develop and maintain scalable visual systems, templates and libraries that enable rapid testing and iteration while upholding a high bar for design quality and brand consistency.
Partner with other designers, art directors, writers and marketers to concept, refine and ship creative that increases subscriptions and engagement with our journalism and products.
Work from creative briefs, participate in reviews, and incorporate feedback from stakeholders, staying comfortable with shifts in strategy or approach based on the news cycle or business needs.
Assist in creating clear, compelling presentation materials and articulate the rationale behind your design decisions to a broad group of colleagues, including leadership.
Stay informed about trends in digital advertising, marketing, branding, media, culture and the evolving social media landscape — bringing those insights into your work in an authentic way.
Bring fresh ideas and a spirit of experimentation to how we market our journalism, product experiences and bundles, contributing to a culture of continuous learning on the creative team.
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.