Marketing Database Manager

AssetMark•Concord, CA

1d•$110,000 - $140,000•Hybrid

About The Position

The Job/What You’ll Do: AssetMark is seeking a highly technical, detail‑oriented Marketing Database Manager to own the data model, data operations, and data reliability across the marketing technology stack—primarily within Salesforce Marketing Cloud, but also across upstream and downstream systems. This role is the backbone of our marketing data ecosystem, ensuring that all inbound, outbound, and transformed data powering personalization, segmentation, journeys, reporting, and governance is accurate, stable, and scalable. Reporting to the Marketing Cloud Product Owner, this role enables the Marketing Cloud product roadmap by ensuring data consistency, availability, and integrity across all SFMC assets and workflows. The Marketing Database Manager partners closely with Marketing Operations, CRM Product, Sales Operations, IT, Analytics, and Compliance to maintain seamless marketing execution—especially throughout the Salesforce Financial Services Cloud (FSC) implementation. We can consider candidates for this position who are able to accommodate a hybrid work schedule and are close to our office location in Concord, CA or Charlotte, NC.

Requirements

Expert-level SQL and hands-on experience with SFMC Contact Builder, Automations, and Journey data interactions
Deep understanding of relational data models, keys, joins, and data integrity discipline
Experience managing ETL pipelines, ingestion frameworks, and data hygiene practices
Skilled at troubleshooting data refresh failures, automation issues, and subscriber integrity challenges
Familiarity with privacy, compliance, and data governance frameworks
Knowledge of AMPscript, SSJS, or comparable scripting languages
3-5+ years in Marketing Cloud, database marketing, marketing data operations, or data engineering roles
Salesforce CRM data architecture or Data Cloud experience
Experience enabling segmentation, scoring, or personalization models
Knowledge of AMPscript, SSJS, or other scripting languages in Marketing Cloud
Bachelor’s degree in marketing, engineering, or computer science required

Responsibilities

Advisor Segmentation & Predictive Analytics: Design, maintain, and optimize the SFMC data model, including Contact Builder, data extensions, attribute groups, and relationships
Define and enforce primary keys, subscriber keys, and relationship logic aligned with Salesforce CRM and all systems of record
Establish and uphold documentation and governance standards for all marketing data tables, schemas, and ingestion points
Own subscriber key and identity governance across emails, journeys, CloudPages, automations, and AMPscript
Support subscriber key migrations and regression testing associated with FSC go-live and future CRM updates
Automations & Performance Engineering: Ensure the reliability, performance, and correctness of all SFMC automations—query activities, data refreshes, imports, file drops, and scripted logic
Monitor automations for failures, timeouts, and inefficiencies; proactively resolve performance bottlenecks
Lead root cause analysis, remediation, and documentation of recurring failures
Data Ingestion, Transformation & Hygiene: Partner with the Marketing Cloud Product Owner to assess data impact and risk for new features, campaigns, and journeys before building
Manage data ingestion pipelines from CRM, events, web properties, and 3rdparty sources; ensure completeness, correctness, and compliance
Implement continuous data hygiene practices—deduplication, standardization, and field validation
Maintain and enforce data retention, governance, and regulatory compliance (CANSPAM, CCPA, GDPR)
Sendability, Subscriber Integrity & Deliverability Guardrails: Ensure subscriber keys, opt-in statuses, and send classifications are accurate across all SFMC channels
Maintain processes that preserve sendability, reduce bounces, and strengthen long-term deliverability
Monitor contact count growth, unhealthy records, and compliance risks
Own unsubscribe, preference center, and suppression logic integrity, including regression testing before releases and go-lives
Data Refresh, Scheduling & Operational Reliability: Own refresh schedules, SLAs, and data availability cadences for journeys, segmentation, and reporting
Quickly diagnose and resolve failures or data mismatches; coordinate with RevOps, IT, and external vendors
Maintain logs, documentation, and audit mechanisms for traceability
Provide marketing data readiness signoff for major launches and FSC go-live milestones
Performance Optimization & Storage Management: Continuously optimize data extension sizing, retention policies, query performance, and automation runtimes
Partner with Marketing Analytics, IT, and Engineering to ensure responsible usage of SFMC storage and data processing
Identify, prioritize, and remediate technical debt (legacy lists, deprecated DEs, fragile journeys, hardcoded AMPscript, unmanaged CloudPages)
Compliance, Audits & Governance: Support compliance reviews, internal audits, and data integrity checks
Enforce data governance guardrails, in partnership with Legal, Privacy, and Marketing Operations, across data creation, usage, storage, and deletion
Maintain detailed documentation of data flows, schemas, dependencies, and logic
Cross‑Functional Support & Troubleshooting: Serve as a technical enablement partner to Marketing Operations for data issues affecting campaigns, journeys, integrations, reporting, and segmentation
Translate cross-functional data requirements (Marketing, Sales, Analytics) into scalable, reliable data solutions
Support ad hoc data needs with SQL extracts, insights, and custom views
Release Management & Change Control: (Participate in product backlog grooming by providing feasibility, effort, and risk assessments for all data-related items
Implement approved changes through the structured Marketing Cloud product roadmap (not ad hoc request channels)
Lead regression testing and validation for data changes tied to FSC releases, Salesforce upgrades, and 3rdparty integrations
High-Level FSC Responsibilities: Serve as the Marketing Cloud data liaison for the FSC implementation
Validate FSC → SFMC data mappings, refresh cadence, and field-level usage
Participate in FSC design and release reviews to assess marketing data impact
Lead regression testing of journeys, CloudPages, emails, automations, unsubscribe, and reporting affected by FSC
Provide marketing data readiness signoff for FSC go-live and post-go-live releases
Maintain FSC-related marketing data documentation and operational runbooks
Campaign, Reporting & Outcome Integrity: Ensure Salesforce Campaigns, Campaign Members, and Marketing Cloud sends remain aligned and auditable through the FSC transition
Preserve continuity reporting for Marketing Operations, Sales, and Leadership during data model changes
Validate campaign → outcome tracking in FSC in partnership with Analytics and Sales Operations
Support ad hoc data needs with SQL extracts, insights, and custom views.