Director of Database Marketing

Landry's, LLC.•Stateline, NV

13d

About The Position

Manages all aspects of direct marketing operations and database analysis. Functions as primary database expert for targeting the right customer segments with motivating offers that profitably change consumer behavior. Assists in developing database marketing strategies in conjunction with property Marketing team to ensure effective program results. Works with upper management in developing and maintaining policies, procedures and standards relating to database management and monitors transaction activity. Interprets results of new segmentation, including tests and controls and presents recommendations to enhance marketing program results. Provides recommendations that introduce new opportunities for revenue generation and cost reduction. Ensures accuracy and integrity of all offers, customer lists and customer records. This position must also exhibit a high level of professional and personalized guest service that embodies the Company’s brand standard and core values (K.E.E.P. – Kindness, Engagement, Empathy and Positivity).

Requirements

Ability to prioritize and work on several projects simultaneously.
Command of various software programs – including Microsoft Office (Word, Excel, PowerPoint).
Must possess strong communication and listening skills including excellent speaking, reading and writing.
Ability to communicate with and understand technical terminology used in casino and resort environment.
Ability to review and comprehend all necessary documentation, contracts, financials, and reporting.
Must be able to work a flexible schedule including nights, weekends, and holidays.
Familiarity with current analytic tools required.
Excellent presentation skills.
PLEASE NOTE: THIS POSITION REQUIRES A GAMING LICENSE BY THE NEVADA GAMING CONTROL BOARD

Responsibilities

Collect and interpret sufficient, competent, relevant, and useful data to provide a sound basis for business decisions.
Create direct marketing campaigns and monitor and modify them if necessary to ensure maximum profitability is being achieved. Includes mail, email, text, mobile and database related marketing opportunities.
Must be capable of creating monthly offer mailings, bounce back programs, reactivation programs, ad-hoc programs and will be responsible for segmenting the database appropriately.
Open, proof, revise and approve all direct mail collateral in conjunction with outside agencies and the Marketing Director.
Develop, maintain and enhance computer models and applications in an effort to increase the efficiency and effectiveness of analyses.
Prepare financial schedules exhibiting department performance for management presentation at monthly review meetings with Marketing Director.
Evaluate performance of all hotel and casino database marketing strategies to ensure re-investment rates are maintained and achieve acceptable profit margins. Assist in special analysis projects as required by management.
Compile monthly volume and revenue figures in the preparation of market share analysis to facilitate managerial decision making.
Monitor and report VIP analysis and play in conjunction with Player Development and the Marketing Director.