Marketing Data Analyst- 6 Month Contract

Innodata Inc • Ridgefield Park, NJ

16h

About The Position

We are seeking a detail- orientated Data Analyst with 3+ years of experience in analyzing consumer behavior and campaign performance to drive strategic decisions. Proficient in SQL, Google Analytics, and data visualization tools, with a proven track record of optimizing marketing ROI through actionable, data-driven insights and predictive modeling."

Requirements

• 3+ years experience in marketing analytics or data based roles.
• Proficiency in analytical tools, like Google Analytics, Tableau, Power BI, and Excel for data analysis and visualization
• Data interpretation and analysis skills for interpreting large data sets to identify trends and opportunities
• Effective communication to translate complex data into clear, actionable insights for various stakeholders
• Marketing knowledge, including familiarity with marketing principles, digital advertising, and consumer behaviour patterns
• Attention to detail ensures data analysis, reporting, and trend identification accuracy
• Adaptability and learning show an eagerness to stay on top of industry trends and adapt to new analytical methods
• Problem-solving skills for identifying challenges within data findings and finding creative solutions to address marketing objectives
• Strong interpersonal skills to work effectively with cross-functional teams, particularly within marketing and product development

Responsibilities

• Data Collection & Analysis: Gather and analyze data from multiple sources, including web analytics, social media, and CRM tools to identify trends, patterns, and insights.
• Campaign Optimization: Monitor overall marketing performance, evaluate ROI for direct marketing spend, and conduct A/B testing to refine strategies.
• Reporting & Visualization: Create dashboards, comprehensive reports, and presentations using tools like Tableau or Excel to communicate findings to stakeholders.
• Market Research: Analyze competitor activity, market trends, and consumer buying intentions to inform marketing strategies.
• Collaboration: Work with marketing, sales, and product teams to translate data into actionable insights and strategic recommendations

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed