Marketing Data Analyst
About The Position
The primary role of this individual will be to build, enhance and maintain business intelligence platform to support business intelligence and sophisticated analytics requirements. The selected candidate will engage with our business and operations teams from initial project definition through to project completion and will engage on multiple projects. Primary responsibilities will include the development of reporting and analytical solutions, a full suite of documentation, as well as some light application updates to enable such solutions. Work includes company reporting and dashboard solutions and documentation, light application improvements, and custom analysis. The results of your work will allow us to streamline our reporting operations and enable the generation of new insights that will allow us to transform our Analytics & Insights efforts to support business strategy, as well as marketing and operations.
Requirements
- 3-5 years demonstrated ability working within a Data Analytics/Business Analytics environment, with a focus on strategy, operations and marketing data analysis
- Bachelor’s degree or equivalent experience with a focus in Business, Marketing or Economics preferred
- Expertise gathering and documenting internal and external client requirements
- Expertise in analyzing complex data sets and converting them into actionable insights which drives business decisions
- Experience in ensuring data integrity and validating results, with high attention to details and accuracy
- Support, advise and collaborate to deliver ad-hoc reports and data, as necessary to meet the needs of the department
- Wide experience with SQL writing and SQL Server Reporting Services (SSRS)
- Wide experience and knowledge in Excel advanced features
- Experience with the Power BI reporting tools. Capable of investigating, familiarizing and mastering new data sets quickly
- Excellent written and verbal communication skills
- Strong capability to fix and solve challenges
- Practical, technical-functional, motivated, initiator who has the ability to collaborate with both business and technology teams
- Strong organizational and time management skills, with the ability to work independently
- Good work ethic necessary to succeed in a dynamic and goal-focused environment
- Knowledge with SQL Server Reporting Services (SSRS)
- Writing complex SQL Queries
- Advanced Excel (Power Pivot, Power View, Power Query, Pivot Tables, Lookups, etc.)
Nice To Haves
- Marketing, CRM, and/or eCommerce experience preferred
- Gaming analysis experience preferred
Responsibilities
- Analyze complex datasets, extracted using SQL, to deliver actionable insights for the Lottery’s digital initiatives to drive good business decisions
- Analyze and benchmark performance across multiple channels and platforms and provide recommendations for areas of future growth
- Analyze CRM bonus campaign performance and provide recommendations for the generation of new campaigns
- Perform industry monitoring and reporting to keep management team well informed of interactive market trends and new innovations
- Elicit analytical and reporting requirements from the Lottery and work with Product Owners to ensure the requirements are delivered
- Attend the Lottery meetings and internal meetings to stay informed of new requests, features, and improvement areas and provide support when necessary
- Attend training and conferences as necessary to build knowledge and refine skills
- Coordinate projects or requirement elicitation between the Lottery and vendors, when assigned
- Ability to travel within and outside of the US
- Other duties as assigned
Benefits
- This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/ .
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
