Marketing Data Analyst

Aristocrat Gaming•Boston, MA

2d•$85,634 - $159,035

About The Position

The primary role of this individual will be to build, enhance and maintain business intelligence platform to support business intelligence and sophisticated analytics requirements. The selected candidate will engage with our business and operations teams from initial project definition through to project completion and will engage on multiple projects. Primary responsibilities will include the development of reporting and analytical solutions, a full suite of documentation, as well as some light application updates to enable such solutions. Work includes company reporting and dashboard solutions and documentation, light application improvements, and custom analysis. The results of your work will allow us to streamline our reporting operations and enable the generation of new insights that will allow us to transform our Analytics & Insights efforts to support business strategy, as well as marketing and operations.

Requirements

3-5 years demonstrated ability working within a Data Analytics/Business Analytics environment, with a focus on strategy, operations and marketing data analysis
Bachelor’s degree or equivalent experience with a focus in Business, Marketing or Economics preferred
Expertise gathering and documenting internal and external client requirements
Expertise in analyzing complex data sets and converting them into actionable insights which drives business decisions
Experience in ensuring data integrity and validating results, with high attention to details and accuracy
Support, advise and collaborate to deliver ad-hoc reports and data, as necessary to meet the needs of the department
Wide experience with SQL writing and SQL Server Reporting Services (SSRS)
Wide experience and knowledge in Excel advanced features
Experience with the Power BI reporting tools. Capable of investigating, familiarizing and mastering new data sets quickly
Excellent written and verbal communication skills
Strong capability to fix and solve challenges
Practical, technical-functional, motivated, initiator who has the ability to collaborate with both business and technology teams
Strong organizational and time management skills, with the ability to work independently
Good work ethic necessary to succeed in a dynamic and goal-focused environment
Knowledge with SQL Server Reporting Services (SSRS)
Writing complex SQL Queries
Advanced Excel (Power Pivot, Power View, Power Query, Pivot Tables, Lookups, etc.)

Nice To Haves

Marketing, CRM, and/or eCommerce experience preferred
Gaming analysis experience preferred

Responsibilities

Analyze complex datasets, extracted using SQL, to deliver actionable insights for the Lottery’s digital initiatives to drive good business decisions
Analyze and benchmark performance across multiple channels and platforms and provide recommendations for areas of future growth
Analyze CRM bonus campaign performance and provide recommendations for the generation of new campaigns
Perform industry monitoring and reporting to keep management team well informed of interactive market trends and new innovations
Elicit analytical and reporting requirements from the Lottery and work with Product Owners to ensure the requirements are delivered
Attend the Lottery meetings and internal meetings to stay informed of new requests, features, and improvement areas and provide support when necessary
Attend training and conferences as necessary to build knowledge and refine skills
Coordinate projects or requirement elicitation between the Lottery and vendors, when assigned
Ability to travel within and outside of the US
Other duties as assigned

Benefits

This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/.

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