Marketing Data Analyst

Fora Financial • New York, NY

1d • Hybrid

About The Position

We are seeking a Marketing Data Analyst with 1–3 years of experience to support marketing and sales within a financial services environment. This role will analyze marketing tactics and generate actionable insights to improve efficiency and reach of customer acquisition & retention strategies. You will be working with large datasets to optimize media performance, identify audience segments for targeting, and enhance customer lifecycle

Requirements

• Bachelor’s degree in Mathematics, Statistics, Economics, Finance, Data Science, Computer Science, or a related quantitative field.
• 1–3 years of experience in data analysis, revenue analysis, or related marketing analytics role.
• Strong analytical and problem-solving skills with high attention to detail.
• Ability to communicate insights clearly to both technical and non-technical stakeholders.
• Proficiency in SQL to query and analyze data (e.g., SELECT, JOIN, GROUP BY).
• Experience with reporting & analytics in Microsoft Excel or Google Sheets, including pivots, lookup functions, charts, and intermediate to advanced formulas.
• Experience building and maintaining dashboards in Tableau, Power BI, or similar BI tools.

Nice To Haves

• Proficiency in Python, R or another coding language with experience using statistical packages to analyze data.
• Experience using Digital Ads platforms (Google Ads, TradeDesk, Meta Ads) for reporting & performance analysis.
• Hands-on experience with common Marketing tech/services (i.e. Salesforce, LiveRamp, Google Analytics)
• Experience with cloud-based data warehousing (Snowflake, Redshift, BigQuery)
• Experience with media-mix or multi-touch attribution models.

Responsibilities

• Analyze performance across marketing channels (direct mail, email, digital, social) and generate insights to improve customer acquisition & retention.
• Write and optimize complex SQL queries to extract, merge, clean, and validate large datasets to support accurate reporting and analysis.
• Develop and maintain dashboards and reports to track marketing KPIs, pipeline impact, and ROI across multiple marketing channels.
• Design and measure A/B tests, lift studies, and cohort analysis to measure the effectiveness of new marketing tactics.
• Partner with key stakeholders to define KPIs, develop analytical approaches, and deliver actionable insights for business needs.
• Monitor and maintain data accuracy across CRM, analytics, and marketing platforms.
• Document data logic, assumptions, and metric definitions to support consistency and scalability of analytics efforts

Benefits

• Attractive company subsidized Medical, Dental and Vision plans with leading insurance providers
• 401K Plan with Company Match
• Life Insurance at No Cost to Employees
• Generous Time Off Plan Including Rollover Vacation Days
• Health Care and Dependent Care Flexible Spending
• Hybrid or remote working model

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 101-250 employees