Marketing Data Analyst (Fully On-Site, Not Remote)

Clear Lakes Dental Franchise•Little Canada, MN

2d•Onsite

About The Position

Clear Lakes Dental is one of Minnesota's fastest growing dental organizations with multiple clinics throughout the Twin Cities and moving into multiple states. Our mission is simple: provide exceptional patient care while creating incredible opportunities for dentists, team members, and future practice owners. As we continue to grow, our marketing team plays a huge role in our success from helping clinics stay busy to recruiting amazing owner dentists and supporting new franchise owners. This isn't a position where you'll be doing the same thing every day. One day you may be launching a Google Ads campaign for a new clinic. The next you might be creating recruitment campaigns for dentists, analyzing website data, designing marketing materials, filming AI generated videos, building landing pages, or brainstorming the next big marketing initiative with leadership. If you love having ownership, creative freedom, and the opportunity to continuously learn new skills, this is the role for you.

Requirements

Creative and enjoys bringing new ideas to life
Organized and able to manage multiple projects at once
Comfortable working independently while collaborating with leadership
Analytical and enjoys using data to improve results
Detail oriented with excellent communication skills
Excited by learning new marketing tools and technology
Passionate about helping a growing company succeed

Nice To Haves

Five or more years of relevant marketing experience is preferred.
Experience with some (or all) of the following is a plus: Google Ads, WordPress, SEO, Google Analytics, Google Tag Manager, Canva, Mailchimp, CallRail, Microsoft Clarity, CRM platforms (Pipedrive preferred), AI marketing tools such as HeyGen or Arcads.

Responsibilities

Oversee and manage a wide variety of marketing initiatives, including Digital Marketing, Website Management, Creative Marketing, Recruitment Marketing, Analytics & Reporting, and Brand Growth.
Manage and optimize Google Ads campaigns, monitor conversions, cost per lead, and campaign performance.
Build and improve landing pages, analyze website traffic and marketing analytics, and improve SEO across multiple websites.
Maintain and update WordPress websites, create new landing pages, update clinic information, provider bios, and marketing content.
Monitor website performance, forms, and user experience.
Design flyers, advertisements, and promotional materials in Canva.
Create recruitment marketing campaigns, produce newsletters and email marketing campaigns, develop educational marketing content, and create AI-generated videos using modern marketing tools.
Build direct mail campaigns for dentist recruitment, manage incoming dentist leads, and coordinate follow-up campaigns through email, phone, and text.
Maintain CRM pipelines and marketing automations.
Track campaign performance, review CallRail recordings and marketing data, and analyze Microsoft Clarity heatmaps and visitor behavior.
Present monthly marketing reports and recommendations.
Identify opportunities to improve marketing ROI.
Support new clinic openings and assist franchise marketing initiatives.
Create marketing assets for multiple departments.
Help develop new marketing strategies as the company continues to grow.