Marketing Data Analyst- Hybrid - Boca Raton FL
About The Position
We are seeking an experienced Marketing Data Analyst to join our dynamic team at Lamark Media. As a Marketing Data Analyst, you will play a pivotal role in analyzing and interpreting data to provide actionable insights and strategic recommendations. You will support the BI and Reporting team with project management, media platform review, and data validation, working closely with media and client teams to understand client reporting requirements. Additionally, you will have a strong interest and experience in translating data analysis into compelling data visualizations, partnering with development and visualization teams to deliver reporting. The ideal candidate will have a strong background in digital marketing analytics, possess exceptional analytical skills, and be proficient in modern analytics tools, technologies, and languages such as Tableau, cloud-based data warehouses, Python and SQL.
Requirements
- Bachelor's degree in a relevant field such as Business Intelligence, Data Analytics, Statistics, Mathematics, or Computer Science.
- 3+ years of experience in digital marketing analytics, with a proven track record of success.
- Experience working with media buying teams and programmatic platforms (SSP, DSP)
- Experience with project management, media platform review, and data validation processes.
- Knowledge of statistical analysis techniques, regression analysis, and forecasting.
- Experience in translating complex data into compelling data visualizations using Tableau.
- Experience with cloud data warehouses (e.g., Snowflake, Google BigQuery, AWS Redshift) with good knowledge of relational databases.
- Proficiency in analytics languages such as Python and SQL and comfort with legacy systems.
- Familiarity with data visualization best practices and principles, with a keen eye for design aesthetics and effective data communication.
- Ability to indentify and derive actionable insights from complex datasets and effectively convey that information to both technical and non-technical stakeholders.
- Desire to work in a fast-paced environment with multiple projects and tight deadlines.
Responsibilities
- Support the BI and Reporting team with project management across reporting initiatives, media platform review, and data validation.
- Help manage relationships with external vendors for ETL, data aggregation, and API connectors.
- Work closely with media specialists and client services teams to understand client reporting requirements and translate them into actionable deliverables.
- Collaborate with development and visualization teams to deliver reporting solutions, dashboards, and visualizations that effectively communicate insights to stakeholders.
- Support the media buying team, programmatic SSP, and DSP by providing data-driven insights and recommendations for campaign optimization and targeting strategies.
- Contribute to the development of analytics products that generate revenue for the company, leveraging your expertise in data visualization to enhance the user experience and value of these products.
- Perform data analysis and exploration to uncover patterns, trends, and insights within large datasets related to digital marketing campaigns.
- Support statistical analysis and reporting on campaign performance, using regression and forecasting methods where applicable, to help inform data-driven recommendations
Benefits
- Competitive industry salaries.
- Health, dental, and vision insurance.
- Paid time off and holidays.
- Opportunities for professional development and career growth.
- Company paid Basic Life and Accident Insurance Plans
- Supplemental Policy Plans
- Employee Assistance Program
- Employee Discounts Program
- Paid Parental Leave
- Health Care Flexible Spending Account (FSA)
- Dependent Care FSA
- 401k Company Match
- Access to Virtual Health Services
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
