Marketing & Customer Insights Specialist

Eugene Water and Electric Board•Eugene, OR

2d•Hybrid

About The Position

The Eugene Water & Electric Board (EWEB) seeks a Marketing and Customer Insights Specialist to join the award-winning Communications & Marketing team. This role bridges customer insights and campaign execution, translating research, behavioral data, and market analysis into targeted marketing strategies that support program design, maximize enrollment, and achieve measurable outcomes. The Specialist will lead the development and execution of data-informed marketing strategies that drive customer participation in EWEB programs and services. Working as part of the Communications & Marketing team, this position will partner closely with Customer Programs and data teams to ensure that customer insights are integrated early in program development and that marketing efforts are strategically designed, implemented, and continuously optimized to meet participation, equity, and organizational goals.

Requirements

Bachelor’s degree in marketing, communications, business, economics, or related field.
Five (5) years of progressively responsible experience in marketing.
Demonstrated experience in customer insights and marketing research.
Demonstrated experience in data-driven campaign strategy execution.
Demonstrated experience in performance metrics (e.g., conversion, enrollment, ROI).
Applicants must be authorized to work for any employer in the United States.
Knowledge of marketing strategy, customer segmentation, and performance marketing practices such as lead generation and conversion optimization.
Strong knowledge of multi-channel marketing, including digital, email automation, direct mail, paid media, and community-based outreach.
Familiarity with customer journey mapping and lifecycle marketing.
Proven ability to develop data-driven marketing plans tied to measurable outcomes.
Excellent written and verbal communication skills across a variety of formats.
Expertise in quantitative and qualitative market research methodologies, with the ability to translate insights into actionable recommendations.
Demonstrated ability to lead and influence in a cross-functional environment without direct authority.
Ability to connect marketing strategies to operational goals such as demand response, energy efficiency, and conservation.
Capacity to quickly learn utility industry concepts, including energy and water efficiency, rate design, and customer programs.

Nice To Haves

Experience in utilities, energy and/or the public sector.
Familiarity with CRM systems, marketing automation platforms, or customer data platforms.
Experience working with behavioral programs (e.g., demand response, conservation, subscription models).
Demonstrated experience in equity-focused outreach and inclusive engagement strategies.

Responsibilities

Lead the development and execution of data-informed marketing strategies that drive customer participation in EWEB programs and services.
Translate research, behavioral data, and market analysis into targeted marketing strategies.
Support program design, maximize enrollment, and achieve measurable outcomes.
Partner closely with Customer Programs and data teams to ensure customer insights are integrated early in program development.
Strategically design, implement, and continuously optimize marketing efforts to meet participation, equity, and organizational goals.