Marketing & Customer Engagement Manager

Ferrovial, S.A.•Dallas, TX

62d

About The Position

The Marketing & Customer Engagement Manager will have the opportunity to leverage a combination of strategic, quantitative, technical and presentation skills to deliver impactful analyses and easy-to-understand insights.

Requirements

Bachelor's degree in marketing analytics or strategic communications
10+ years of full-time, organizational experience that includes consumer insights and analytic data modeling, complex financial and consumer-facing marketing analyses, related business planning, and supporting system integration
Detail-oriented with the ability to manage projects from inception through execution
A hunger to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment
Self-starter with hands-on approach
Ability to professionally communicate with other department heads and leverage them to coordinate with the marketing efforts
Expert enterprise-level business analysis skills, including the ability to gather, organize, scrutinize, analyze, and interpret large datasets and then make actionable, sustainable business recommendations based upon those analyses
Highly proficient ability to effectively develop and deliver simple, impactful presentations from complex data and analytic insights using charts, graphs or other representations to audiences of varying responsibility within the company
Expert verbal and written communication skills; ability to communicate effectively with others using spoken and written English, including the ability to communicate effectively with audiences of varied responsibility and quantitative understanding
Displays imagination and originality in their work; consistently raises new ideas; questions the status quo
Expert working knowledge of Microsoft Office Suite (Excel, Word, Outlook, PowerPoint) and Adobe Premier.

Responsibilities

Responsible for the strategic planning and management of the data driven marketing strategy while ensuring a consistent brand message and quality.
Develop roadmap for email campaigns, promotions, social media, and customer acquisition.
Identify and perform marketing-focused analyses and campaigns that connect consumer data/insights with actionable business opportunities
Develop a base knowledge of customer spending trends and segmentation and create targeted marketing campaigns based on the analysis.
Initiate, develop, and perform simple to increasingly complex analytical projects centered around understanding customer behavior and motivations that can lead to better informed business decisions aimed at maximizing revenue.
Continuously improve upon strategy and company goals by monitoring campaign results, analyzing key metrics and presenting analysis to leadership
Design, implement, and facilitate the marketing and customer education plan for the projects
Budget planning and control
Oversee the contractual relationship with the marketing suppliers and the work produced by the marketing agencies
Edit materials according to specific market or customer requirements
Develop promotional materials including marketing collateral and print copies
Coordinate with Corporate Affairs department in the implementation of the media plan
Coordinate marketing efforts with other stakeholders (NCTCOG, TxDOT, NTTA, etc.)
Monitor and update contents for the companies' website
Work with the Revenue Management Department to identify strategies around promotions, discounts, loyalty programs, etc. in order to increase Managed Lanes Usage
Create insights out of customer trends
Understand and manage marketing spend and adhere to a budget
All other duties as assigned