Marketing Coordinator - Ardmore, OK

Lighthouse Behavioral Wellness Centers•Ardmore, OK

2d•Onsite

About The Position

Lighthouse Behavioral Wellness Centers is seeking a Marketing Coordinator to guide the organization's marketing activities. This role involves content creation, social media management, public relations campaigns, and media relations. The Marketing Coordinator will report to the Director of Marketing and Creative Services and collaborate with the marketing team, event/employee experience team, and other departments to support overall marketing and branding efforts.

Requirements

Bachelor’s degree in marketing, communications, public relations, or a related field; or an equivalent combination of education and professional experience.
At least three years of proven experience as a Marketing Coordinator, Media Coordinator, Public Relations Coordinator.
Proficiency in digital marketing tools and platforms, including social media, email marketing, and content management systems.
Strong organizational skills and the ability to manage multiple projects simultaneously.
Excellent written and verbal communication skills.
Ability to work independently and as part of a team in a fast-paced environment.
Creative thinking and problem-solving abilities.
Flexibility to work on weekends or outside regular business hours as needed.
Strong interpersonal skills.
Proficiency in computer skills, including Microsoft Office.
Aptitude in sound decision-making and problem-solving.
Strong interpersonal communication with the ability to motivate others.
Strong customer-service focus.
Ability to work independently and as a part of a team with enthusiasm and creativity.
Able to attend to detail and prioritize.

Nice To Haves

Reliably commute or planning to relocate before starting work (Preferred)

Responsibilities

Build and maintain relationships with media contacts, journalists, and influencers.
Coordinate the creation and distribution of press releases, media kits, and other PR materials.
Monitor media coverage and manage the company’s response to press inquiries.
Organize and support media events, interviews, and press conferences.
Coordinate with various departments to ensure consistent messaging and alignment with overall company goals.
Manage Lighthouse’s intranet and electronic bulletin boards to facilitate the flow of information across teams and leadership.
Develop and distribute marketing and engagement information through internal newsletters, emails, and other communications.
Oversee the production and inventory of branded merchandise, ensuring alignment with brand standards.
Coordinate with vendors and suppliers to order, track, and receive merchandise, maintaining an organized inventory system.
Coordinate distribution of merchandise for events, promotions, and employee recognition programs, while monitoring stock levels and reordering as necessary.
Develop, edit, and publish content for various marketing channels, including social media, email newsletters, Lighthouse’s website, and intranet.
Coordinate with subject matter experts, marketing, and employee engagement/event teams to ensure content is clinically accurate and aligns with brand guidelines and marketing goals.
Plan, schedule, and execute social media campaigns across various platforms (e.g., Facebook, LinkedIn, Instagram).
Monitor social media channels for engagement, responding to comments and messages in a timely manner.
Analyze social media metrics to optimize content and increase audience engagement.
Support the development and execution of marketing campaigns, including email and SEO initiatives.
Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.
Manage the marketing calendar, ensuring all deadlines are met.
Maintain marketing databases and track inventory of marketing materials.
Assist with budget tracking and invoice processing.