Marketing Coordinator

haku•Miami, FL

13d•Hybrid

About The Position

We are looking for a highly organized and proactive Marketing Coordinator to support our expanding Demand Generation and Field Marketing programs. In this role, you will help plan, execute, and optimize multi-channel campaigns and events that drive pipeline, expand brand visibility, and strengthen our go-to-market efforts. You’ll work closely with our Demand Generation Manager to keep programs on track, coordinate cross-functional deliverables, and ensure that all marketing initiatives are executed with precision and measurable impact. YOUR LIFE AT HAKU Our state of the art, stunning offices overlooking Biscayne Bay in Miami are home to a diverse, thoughtful, and dynamic group of passionate professionals. We love solving challenges, fostering strong relationships with our customers, creating innovative technology, and winning together as a team - we think you'll love it too.

Requirements

1–3 years of experience in marketing coordination, demand generation, or field marketing—ideally within B2B SaaS.
Exceptionally organized with strong project management skills; you excel at managing details, timelines, and dependencies.
Strong communicator who enjoys collaborating across teams.
Analytical mindset with the ability to interpret marketing data and support performance reporting.
Creative, resourceful, curious, and comfortable experimenting with new tools and approaches.
Thrives in a fast-paced, high-growth environment and embraces adaptability.

Nice To Haves

Familiarity with HubSpot (email, workflows, segmentation, reporting) is a plus—not a requirement.
Basic design or creative asset editing skills are a plus.
Experience supporting virtual or in-person events is helpful.

Responsibilities

Assist in planning and executing integrated campaigns across email, paid media, social, and web.
Coordinate campaign timelines, deliverables, and stakeholder alignment to ensure smooth and timely execution.
Support audience segmentation, list management, and campaign setup in marketing automation tools.
Collaborate on the creation of marketing assets, including landing pages, nurture emails, social posts, and promotional collateral.
Support end-to-end execution of field marketing initiatives: webinars, conferences, trade shows, and partner events.
Manage event logistics—registrations, timelines, vendors, shipping, and internal communications.
Work with the Demand Gen Manager to ensure events contribute to pipeline goals and deliver a strong attendee experience.
Assist with pre-event promotion and post-event follow-up to drive ROI.
Help maintain and update website content to support campaigns and events.
Assist with keyword research, on-page optimizations, and SEO best practices to increase visibility and drive conversions.
Track and compile performance metrics for weekly and monthly reporting.
Support A/B tests, optimization initiatives, and data-driven improvements.
Use AI-powered tools to enhance efficiency, personalization, and targeting.
Partner with Sales, Content, and Design teams to coordinate assets, timelines, and deliverables.
Collaborate with external vendors, agencies, partners, and event organizers to support key programs.

Benefits

Flexible PTO + paid holidays
Top-quality benefits package (Health, Dental, Vision, STD, LTD, and Life Insurance)
401k with employer matching (after 90 days)
Hybrid work model (after 90 days)
Parental Leave: paid parental leave for birthing and non-birthing parents (after 1 year)
Professional Development Reimbursement (after 6 months)
Monthly credit towards wellness activities (gym, meal plans, mental health costs)
Free access to wellness subscriptions, mental health and financial planning platforms
Discounted rates for pet insurance and voluntary life insurance and exclusive employee discounts through Perkspot
Company-paid parking in the heart of Brickell
State-of-the-art Apple computer and accessories
Wellness activities, happy hours, and company-wide fun events
Top-of-the-line office facilities, including an on-site gym and wellness center, fully stocked kitchen, and more