Marketing Coordinator

The Wendy's Company•Grand Rapids, MI

6d•Onsite

About The Position

Meritage Hospitality Group is seeking a Marketing Coordinator to join the team! This role supports the day-to-day execution of marketing programs across Meritage Hospitality Group Wendy’s restaurant brands. Working under the direction of the Director of Marketing, this role coordinates local restaurant marketing, digital communications, internal communications, and community programs — ensuring materials, messaging, and campaign logistics are delivered accurately and on time to restaurant teams in the field.

Requirements

Associate or bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
1–3 years of experience in marketing, communications, or administrative coordination; restaurant or multi-unit retail experience a plus.
Strong organizational skills with the ability to manage multiple concurrent programs, trackers, and deadlines.
Proficiency in Adobe Creative Suite
Proficiency in Microsoft Office (Excel, PowerPoint, Outlook); familiarity with social media platforms, digital signage, or design tools (e.g., Canva, Adobe) a plus.
Clear written communication skills for internal memos, newsletters, and field instructions.
Detail-oriented and dependable, with a service mindset toward restaurant field teams.
Ability to handle invoice approvals and payment requests accurately.

Nice To Haves

restaurant or multi-unit retail experience a plus
familiarity with social media platforms, digital signage, or design tools (e.g., Canva, Adobe) a plus.

Responsibilities

Coordinate local restaurant marketing (LRM) requests from intake through fulfillment, contributing to strategy and ensuring field teams receive accurate materials and instructions on schedule.
Maintain the LRM tracker and program records to provide clear visibility into active and completed initiatives.
Support sales-driving programs and community partnerships at the restaurant level — including kids’ nights, anniversaries, school fundraisers, third-party delivery and catering promotions, and media partner programs — managing logistics and associated payments.
Manage customer-facing digital channels, keeping online ordering systems, delivery platforms, the corporate website, and the intranet current with limited-time offers and brand standards.
Coordinate social media content and campaign assets in partnership with the marketing team.
Maintain in-restaurant digital experiences, including digital signage, RSC screens, and music programming for holidays and promotions.
Steward the brand asset library so current, approved materials are readily available.
Manage out-of-home advertising programs — maintaining placement and availability records, processing related invoices, and supporting annual contract renewals.
Serve as a central point of contact for marketing requests by monitoring the marketing inbox and routing or responding appropriately.
Produce and distribute recurring internal communications, including the weekly Monday memo and the monthly company newsletter.
Administer employee recognition programs and support corporate store order coordination.
Coordinate charitable and community programs end to end — including foundation campaigns, children’s charity partnerships, Dine to Donate events, and donation and gift card requests — managing materials, field distribution, payments, and reporting.
Maintain real estate tracking resources and support restaurant openings, closings, and remodels, including required surveys, construction-phase signage, and grand opening and anniversary planning.
Support talent acquisition through recruiting materials, social media advertising, and related design needs.
Other Duties as assigned