SIM-IA Marketing Coordinator

University of Iowa•Iowa City, IA

11h•Hybrid

About The Position

The Program Marketing Coordinator for Simulation in Motion - Iowa (SIM-IA) oversees the development and implementation of marketing strategies aimed at promoting the SIM-IA program. This role involves creating marketing strategies and processes, managing social media platforms, event planning, and coordinating outreach initiatives to increase program visibility, awareness, and engagement with the program. Simulation in Motion-Iowa (SIM-IA) is a program focused on providing clinical simulation education for EMS and other healthcare providers across the state. SIM-IA has launched three mobile simulation labs staffed with registered nurses, paramedics, and EMTs to provide state-of-the-art education with high volume, high risk, and/or low frequency emergencies to improve patient care, clinical outcomes, and provider experiences. The University of Iowa College of Nursing is a top-ranked, nationally recognized institution that prepares nurses for clinical practice, research, and healthcare leadership, with a rich history dating back to 1898. The college offers comprehensive BSN, MSN, and DNP programs, leveraging advanced simulation labs and a partnership with the University of Iowa Health Care to provide rigorous, evidence-based education. Graduates of the program are sought after as highly skilled professionals who have received rigorous education of the highest quality.

Requirements

Bachelor’s degree in public relations, communications, marketing, English, journalism or a related field or an equivalent combination of education and experience.
At least 3 years of professional experience in marketing, public relations, or similar role.
Demonstrated experience in strategic marketing planning.
Demonstrated experience in event planning.
Strong interpersonal skills; demonstrated by the ability to provide excellent customer service and maintain working relationships.
Ability to remain adaptable and composed while managing shifting deadlines and travel requirements.
Solutions-oriented with the ability to produce high-quality work with effective time management under deadline while remaining positive.
Demonstrated ability with social media platforms and marketing tools.
Demonstrated ability to perform multiple tasks and manage several projects simultaneously in a timely manner.
Demonstrated ability to work both independently and as a team member to accomplish goals.
Working knowledge and ability to use tools such as Microsoft Office suite (Outlook, Word, Excel, PowerPoint) and internet search tools.
Strong written and verbal communication skills; demonstrated by the ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through appropriate communication methods.
Demonstrated keen attention to detail and accuracy, with strong organizational skills.
Establish priorities, meet deadlines, and solve problems independently and creatively.
Ability to travel occasionally, including weekends, as needed to SIM-IA trainings, regional meetings, conferences, etc.
Ability to lift, push, or pull 40 pounds occasionally and frequent 15-pound lift/push/pull in related tasks. Use of assistive equipment to move heavy materials.
Valid Driver’s License and the ability to meet and maintain University Fleet Safety Standards.

Nice To Haves

Project management experience.
Related experience in web strategy and/or web content management.
Experience in healthcare or educational marketing.
Working knowledge of Asana project management system.
Familiarity with content management systems (CMS) and email marketing platforms.
Knowledge of graphic design software (e.g. Adobe Creative Suite).
Knowledge of the University of Iowa policies, procedures, and regulations.
Experience with AP style.
Prior experience working in an academic or higher education environment.

Responsibilities

Develop, coordinate, and implement comprehensive marketing strategies to promote SIM-IA's services and programs in collaboration with the SIM-IA Director and the College of Nursing Marketing and Communications (CON MarCom) Director.
Collaborate with the CON MarCom team to develop a social media strategy to manage and grow SIM-IA's presence on platforms such as Facebook, LinkedIn, and Instagram.
Ensure marketing plans align with CON initiatives.
Strategically plan SIM-IA internal and external events.
Build and maintain relationships with key stakeholders, including donors, sponsors, healthcare providers, educational institutions, and community organizations.
Represent SIM-IA and actively engage with attendees at professional gatherings and community events.
Foster partnerships to support the growth and sustainability of the program.
Provide support for training events.
Assist with planned training outreach.
Travel to domestic events as a representative of the SIM-IA program as needed.
Create and provide timely updates and revisions to event-planning process documents.
Plan and coordinate promotional events, workshops, and conferences to showcase SIM-IA's offerings.
Manage all preparation for attendance at and follow-up of events.
Work with community partners to organize joint events and outreach activities.
Ensure all events are well publicized to increase attendance by target audiences.
Manage communication platforms and contact lists for internal and external communication dissemination.
Collect and maintain stakeholder-specific contact lists.
Assist with editing and formatting slide show presentations to add visual interest and make accessible.
Communicate regularly and effectively with the SIM-IA team regarding events, marketing plans, retreats, etc.
Manage venue selections, food/supply ordering, participant invites, set-up, clean-up arrangements, hotel/travel reservations, attendee tracking, AV equipment, order and support, etc.
Maintain and work within approved budget for event activities.
Archive event information and update the master communication calendar.
Understand customer needs and pain points.
Monitor and analyze market trends to adjust strategies as needed.
Track and report on the effectiveness of marketing campaigns and initiatives.
Use analytics tools to measure engagement and identify areas for improvement.
Prepare regular reports for the SIM-IA leadership team on marketing performance.
Utilize Google Analytics and other evaluation tools to assess the efficiency of SIM-IA webpages.
Identify alternative reliable resources for information and research.
Develop customer-focused narratives for various audience segments.
Contribute to message development and implementation tactics.
Schedule and publish regular social posts to keep followers informed and engaged.
Ensure event scripts for events are prepared.
Collaborate with college and university partners to ensure communication deadlines are met.
Define mechanisms for gathering impact stories and testimonials for promotional use.
Collaborate with the CON MarCom team to develop content for marketing collateral and materials including brochures, newsletters, digital, and impact story/testimonial videos.
Work within the CON MarCom project request process.
Oversee and manage SIM-IA marketing material development.
Develop key messaging and create engaging content and graphics for social media platforms and email campaigns.
Stay abreast of Iowa branding policies.
Ensure brand consistency on all materials such as brochures, social media, displays, website, etc.
Maintain and recommend SWAG for the SIM-IA program.