Marketing Coordinator, Colorado Avalanche

Ball Arena•Denver, CO

2d•$19 - $27•Onsite

About The Position

The Marketing Coordinator in the Fan Marketing & Brand Strategy department supports the execution of integrated marketing campaigns designed to drive fan acquisition, engagement, and revenue for the Colorado Avalanche. Reporting to the Lifecycle Marketing Manager, this role plays a critical part in campaign coordination, database growth initiatives, and cross-functional collaboration. The coordinator ensures seamless execution of marketing programs, supports data-driven decision-making, and helps maintain brand consistency across all channels.

Requirements

Bachelor's Degree in Business Administration, Marketing, Advertising, Digital media, Communications, or similar field.
Excellent written and verbal skills
Proficient in Microsoft Office – Word, Excel, Outlook, and PowerPoint
Ability to acquire or produce and maintain a valid driver’s license and meet company vehicle driving standards
Applicants must meet minimum qualifications at the time of hire.
Ability to maintain a positive attitude and demonstrate professionalism
Ability to maintain a high level of confidentiality
Ability to complete work accurately and in a timely manner
Ability to work independently & in a group setting and demonstrate good judgment skills
Ability to communicate effectively orally and in writing
Possesses excellent interpersonal skills
Ability to multitask, prioritize, and adapt to changing environments

Nice To Haves

Experience as a Marketing/Promotions Coordinator, Marketing Assistant, or Intern preferred
Experience working in the sports and entertainment industry and/or third-party agency as a marketing coordinator or account manager

Responsibilities

Coordinates and deploys email marketing campaigns (eblasts), including formatting, scheduling, and segmenting
Supports database growth by helping build, segment, and maintain email lists in collaboration with the Business Intelligence team
Tracks campaign performance and compiles reports to identify trends and opportunities for optimization
Assists in the execution of fan acquisition campaigns, including enter-to-wins, form sign-ups, and more
Writes copy for in-game, TV, and radio reads weekly and handles the organization and insertion of the spots & drops for each game broadcast
Assists in the creation of campaign recaps, including performance data and key insights
Collaborate with Fan Marketing, Ticket Sales, Business Intelligence, CRM, Social Media, Creative Services, Corporate Partnerships, and KSE Media to ensure campaigns align with business goals
Help manage timelines, deliverables, and internal communications to ensure alignment across departments and campaigns are delivered timely and accurately
Assist the Ticket Sales team with execution of promotional offers, ticket initiatives, and game day marketing efforts
Coordinates creative asset requests with the Creative Services team, ensuring assets are delivered on time and meet campaign needs
Reviews marketing materials for brand consistency and adherence to Avalanche brand guidelines
Assists with influencer marketing programs, including outreach, coordination, and tracking deliverables
Required to work nights and/or weekends in support of Avalanche games, tentpole events, and marketing initiatives as scheduled
Other duties as assigned