Marketing Coordinator (7118)

SALVATION ARMY A GEORGIA CORP•San Antonio, TX

12d•Onsite

About The Position

This position is responsible for maintaining a thorough awareness of program operations, community needs, and trends, and developing an effective short and long-range communications strategy to ensure The Salvation Army maintains a favorable and positive image in the communities it serves. The role involves preparing internal, membership, external, and social media marketing material for the assigned Kroc Center, including a marketing calendar, brand compliance, electronic/social media communications, electronic and printed marketing materials, photography, and narrative writing/editing. The Marketing Coordinator collaborates with leadership and colleagues to ensure a seamless marketing message on external platforms and may supervise marketing subordinates. The position also involves designing and preparing print and electronic materials, determining distribution avenues and audiences, and measuring campaign success. Additionally, the role requires recruiting, maintaining, and cultivating relationships with the media, serving as a Salvation Army representative, and supporting special projects and events.

Requirements

Bachelor’s Degree from an accredited college or university in Public Relations, Communications, Marketing, Graphic Design, or a related field.
Three years of progressively responsible experience performing marketing and PR, journalism, writing and/or editing functions.
Two years of experience in social media management and metrics.
Any equivalent combination of training and experience which provides the required knowledge, skills, and abilities.
Must have a Valid Driver’s License.

Responsibilities

Maintains a thorough awareness of program operations, community needs, and trends, and develops an effective short and long-range communications strategy to ensure The Salvation Army maintains a favorable and positive image in the communities it serves.
Prepares internal, membership, external, and social media marketing material for the assigned Kroc Center to include (but are not limited to): preparation of a marketing calendar, brand compliance, electronic/social media communications, preparation of electronic and printed marketing materials, photography, and narrative writing/editing.
Collaborates with leadership, and local, Divisional and Territorial colleagues to assure a seamless marketing message on external platforms, including ad placements and trades.
May supervise marketing subordinates.
Designs, prepares, and coordinates the appearance of all print and electronic materials such as brochures, charts, posters, program guides, newsletters, e-newsletters, annual reports, and other publications; determines appropriate avenue and audience for distribution; determines methods for measuring success of campaigns and adjusts as necessary.
Recruits, maintains, and cultivates relationships with the media including print, radio, and television; coordinates planning meetings; develops story ideas for coverage; serves as a Salvation Army representative; represents The Salvation Army in a professional and positive manner.
Supports special projects and events as requested (e.g., Disaster support, Angel Tree and Red Kettles and other community campaigns).