Marketing Coordinator

Vital Care Infusion Services•Atlanta, GA

10h•Hybrid

About The Position

The Marketing Coordinator will support the development and execution of multi-channel marketing initiatives across the organization. This role requires strong technical marketing skills, creative abilities, and project management experience. The ideal candidate thrives in a fast-paced environment, can manage multiple priorities simultaneously, and has experience supporting franchise systems, healthcare, or infusion-related organizations (preferred but not required).

Requirements

Strong copywriting and editing skills.
Excellent organizational and project management skills.
Ability to interpret analytics and make data-driven decisions.
Detail-oriented with strong communication skills.
Ability to work independently and collaboratively in a fast-growing franchise organization.
Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
2–4 years of marketing experience preferred.
Proficiency in: MailChimp or similar email platforms, FranConnect or similar CRM, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Website CMS platforms (WordPress preferred).

Nice To Haves

Experience with franchise systems is a strong plus.
Experience in healthcare, infusion, specialty pharmacy, or medical marketing is highly desirable.
WordPress experience preferred.

Responsibilities

Develop, design, and deploy email campaigns using MailChimp or similar email marketing platforms.
Manage contact segmentation, audience lists, and reporting metrics.
Utilize FranConnect or similar CRM systems to support franchise communication and marketing initiatives.
Track and analyze campaign performance; provide reporting and optimization recommendations.
Manage and optimize Google Ads campaigns.
Oversee and execute campaigns through LinkedIn Campaign Manager and Meta Ads Manager (Facebook & Instagram).
Monitor KPIs including CTR, conversion rates, cost per lead, and ROI.
Assist in SEO best practices and website content optimization.
Work with design team to create marketing collateral including flyers, postcards, brochures, digital assets, presentations, and event materials.
Maintain brand standards across all franchise marketing materials.
Utilize design platforms such as: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Canva, Adobe Acrobat.
Support video and basic multimedia creation when needed (e.g., Adobe Premiere Pro or similar tools).
Maintain and update website content (WordPress experience preferred).
Coordinate updates to franchise location pages.
Support landing page creation and campaign tracking.
Ensure consistency of messaging and branding across digital properties.
Manage and schedule content across LinkedIn, Facebook, Instagram, and other relevant platforms.
Develop content calendars.
Write engaging copy aligned with compliance standards.
Draft marketing copy for: Email campaigns, Website content, Social media posts, Print and digital materials, Press releases and internal communications.
Ensure messaging is consistent with brand voice and compliant with healthcare industry standards.
Coordinate marketing support for conferences, trade shows, and internal franchise meetings.
Manage logistics for event materials, signage, and promotional items.
Assist franchisees with local marketing needs and brand-compliant asset creation.
Support grand openings and local awareness campaigns.
Manage timelines and deliverables for multiple concurrent marketing projects including the marketing store.
Collaborate cross-functionally with operations, franchise development, clinical teams, and leadership.
Maintain organized documentation of campaigns, assets, and marketing calendars.
Ensure deadlines are met while maintaining quality and brand consistency.